Info architect

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Author:
vtec
ID:
55536
Filename:
Info architect
Updated:
2010-12-13 02:18:18
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IA
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Description:
info architect study guide chapters 1-3
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  1. UCD- usability and user centered design
    • - understanding users and their needs
    • - designing with those needs in mind
    • - validating design decisions with user involvement
  2. Role of the IA
    • design, for a website or intranet:
    • 1. site structure
    • 2. navigation
    • 3. labeling
    • 4. searching
  3. Basics of IA
    • Structure- hierarchy, classification, categorization
    • Navigation- site structure, findability
    • Labeling- naming sections, links, navi
  4. What is at risk?
    • -sales
    • -effective customer support
  5. An IA clarifies and documents how users will find infor in the site by defining its:
    • -organization
    • -navigation
    • -labeling
    • -search systems
  6. An IA also:
    • -determines what content and functionality the site will contain
    • -clarifies the mission and vision for the site
    • -maps out the site
  7. General IA process overview:
    • research- understand the audience and context
    • design- solve the problem at hand
    • validate- test design against requirements
  8. First 2 things to do are:
    • 1. Define the site goal
    • 2. Define the audience

    Question-Answer-Distill-Present
  9. IA as part of UCD
    • Research-Design-Validate
    • Strategy+Scoping-Visual Design-Build-Launch
  10. Benefits to business are:
    • -reduce support and training cost
    • -increase productivity
  11. IA- The product
    Research- competitive analysis, user research, content inventory

    Design- site map, blueprint, mock-up, navi rules, search

    Implement- policies, procedures, knowledge transfer and training, usability
  12. Main Summary of IA:
    • -clarify site goals
    • -id users
    • -determine content and function
    • -specify how users find info by defining the organization, navigation, labeling and searching systems
    • -maps out how site will change and grow
  13. Internet Components
    • Web
    • Email
    • FTP
    • Messaging
    • Webcasting
  14. Characteristics of the web
    Reactive: user has to pull website to desktop (newspapers/magazines)

    Proactive: push technology (tv/radio) stock, weather, software updates
  15. Internet is best for:
    • -electronic delivery
    • -information content
  16. Negative internet:
    • -spam
    • -virus/phishing
    • -local market
    • -low value physical product
  17. Internet usage for business:
    • -B2B
    • -B2C: amazon, ebay
  18. Websites should reflect needs of customers:
    • -language
    • -local currency
    • -local information
  19. Disintermediation and Leveling
    Disinter- removing the middleman,ie. channels of distribution, travel agents, artists/artisans

    Leveling- level the playing field b/w big and small companies
  20. Leapfrogging is
    Followers advangtage- know what's ahead so you can cut corners.

    Leapfrog over old technologies
  21. Website types:
    • non-profit
    • corporate
    • ecommerce
    • news
    • portals
    • forum
    • personal/blog
  22. What pays for the net?
    advertising: display, keywords
  23. Site goal
    • -purpose
    • -short/long term goals
    • -why will people come to the site?
    • -define target audience
  24. What is primary research?
    interviews, surveys, user testing, questionnaire
  25. What is secondary research?
    internet stats, radio, tv, library
  26. Find out owner of a domain?
    Whois lookup
  27. Steve Krug
    author
  28. Users do not read, they scan. Why?
    • -in a hurry
    • -don't need to read everything
    • -too much information
  29. Elements of IA Systems
    • Organization
    • Navigation
    • Labeling
    • Indexing
    • Searching
  30. Organiztion System composed of:
    Org Schemes- exact or inexact

    Org Structures- Hierarchical, hypertext, database driven
  31. Exact Schemes:
    • Alphabetical
    • Chronological
    • Geographical
  32. Inexact Schemes:
    • Topical
    • Task-Oriented
    • Audience Specific
    • Hybrid
    • Metaphor driven
  33. Content structure
    Top down approach- hierachical

    7 +/- 2 rule

    hypertext linear

    database driven
  34. Information Scent
    • -the information space
    • -visual and verbal cues guide the way
    • -browsing= good labeling
  35. 3 indicators of poor scent
    • indecision
    • frustration
    • confusion
  36. Why it matters?
    • 1. save time, patience
    • 2. increase productivity
    • 3. satisfaction
    • 4. usabilty
    • 5. increase sales
    • 6. decrease support calls
  37. Good Scent
    aim for a broad shallow structure
  38. Indicating Scope
    Scope refers to the nature and extent of content in a specific part of a website.

    Scope helps establish context for top-level labels, clarifying their scent.

    • Scope can be represented through
    • 1. textual description
    • 2. list of sub-navigation links
  39. Facet based browsing
    -an aspect or dimension of an object or piece of info

    -each facet is a scent trail that can lead to the object or info

    -must be a description that could be used as header for a series of records in a databse

    -browse by....type, region, etc..

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