Card Set Information
info architect study guide chapters 1-3
UCD- usability and user centered design
- understanding users and their needs
- designing with those needs in mind
- validating design decisions with user involvement
Role of the IA
design, for a website or intranet:
1. site structure
Basics of IA
Structure- hierarchy, classification, categorization
Navigation- site structure, findability
Labeling- naming sections, links, navi
What is at risk?
-effective customer support
An IA clarifies and documents how users will find infor in the site by defining its:
An IA also:
-determines what content and functionality the site will contain
-clarifies the mission and vision for the site
-maps out the site
General IA process overview:
research- understand the audience and context
design- solve the problem at hand
validate- test design against requirements
First 2 things to do are:
1. Define the site goal
2. Define the audience
IA as part of UCD
Benefits to business are:
-reduce support and training cost
IA- The product
Research- competitive analysis, user research, content inventory
Design- site map, blueprint, mock-up, navi rules, search
Implement- policies, procedures, knowledge transfer and training, usability
Main Summary of IA:
-clarify site goals
-determine content and function
-specify how users find info by defining the organization, navigation, labeling and searching systems
-maps out how site will change and grow
Characteristics of the web
Reactive: user has to pull website to desktop (newspapers/magazines)
Proactive: push technology (tv/radio) stock, weather, software updates
Internet is best for:
-low value physical product
Internet usage for business:
: amazon, ebay
Websites should reflect needs of customers:
Disintermediation and Leveling
Disinter- removing the middleman,ie. channels of distribution, travel agents, artists/artisans
Leveling- level the playing field b/w big and small companies
Followers advangtage- know what's ahead so you can cut corners.
Leapfrog over old technologies
What pays for the net?
advertising: display, keywords
-short/long term goals
-why will people come to the site?
-define target audience
What is primary research?
interviews, surveys, user testing, questionnaire
What is secondary research?
internet stats, radio, tv, library
Find out owner of a domain?
Users do not read, they scan. Why?
-in a hurry
-don't need to read everything
-too much information
Elements of IA Systems
Organiztion System composed of:
Org Schemes- exact or inexact
Org Structures- Hierarchical, hypertext, database driven
Top down approach- hierachical
7 +/- 2 rule
-the information space
-visual and verbal cues guide the way
-browsing= good labeling
3 indicators of poor scent
Why it matters?
1. save time, patience
2. increase productivity
5. increase sales
6. decrease support calls
aim for a broad shallow structure
Scope refers to the nature and extent of content in a specific part of a website.
Scope helps establish context for top-level labels, clarifying their scent.
Scope can be represented through
1. textual description
2. list of sub-navigation links
Facet based browsing
-an aspect or dimension of an object or piece of info
-each facet is a scent trail that can lead to the object or info
-must be a description that could be used as header for a series of records in a databse
-browse by....type, region, etc..