Comm Graphics Review -1

Card Set Information

Author:
katchang
ID:
55880
Filename:
Comm Graphics Review -1
Updated:
2010-12-14 10:56:48
Tags:
CGraphics
Folders:

Description:
communication graphics final review, inverse
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user katchang on FreezingBlue Flashcards. What would you like to do?


  1. the principle of design that deals with size relationships
    proportion
  2. leading that is smaller than the point size of the type
    negative leading
  3. when the viewer sees the whole visual graphic and communication
    gestalt
  4. the most important goal when applying a logo
    consistency
  5. the space between two letters
    kerning
  6. one color
    a logo must be able to be reproduced in
  7. where the names, uppercase and lowercase, come from
    typecases
  8. the principle of design that requires all the elements to work with one another
    unity
  9. five colors that are in order around one side of the color wheel
    analogous colors
  10. when artwork is 100% black and 100% white and has hard edges
    line art
  11. letterhead, envelope, business card, and mailing label
    parts of a company's stationary package
  12. three colors, a compliment and the two adjacent to its compliment
    split complimentary colors
  13. retail, product, corporate, and service
    four identities
  14. old style, transitional, modern, slab serif, and sans serif
    four type classifications
  15. all the visual communications of a company
    identity
  16. Canon-invented; one of the three parts that made DTP possible
    laser writer
  17. a type of balance
    symmetrical balance
  18. red, green, and blue
    additive primaries
  19. the space between lines
    leading
  20. the small letters
    lowercase
  21. a complete set of characters necessary for setting type
    font
  22. the principle of design that requires on element dominating
    emphasis
  23. the year Gutenberg invented his invention that changed the world
    1450
  24. "If it doesn't sell, it isn't creative."
    David Ogilvy
  25. flush left, flush right, centered, and justified
    four alignments for body text
  26. the typical DPI for internet files
    720DPI
  27. when the dot is fixed in size but the number and position change
    stochastic
  28. Adobe-invented; one of three parts that made DTP possible
    postscript
  29. the space across a line
    tracking
  30. Helvetica, Optima, Garamond, Bodoni, and Futura
    five typeface names
  31. a program that uses mathematical lines to describe artwork
    vector program
  32. the invisible line that describes the top of the small letters
    x-height
  33. a raster program
    photoshop
  34. white
    Red Green & Blue (RGB) mixed at 100% equals
  35. scale, sheer, rotate, and reflect
    four transformation tools in Illustrator
  36. two colors directly across from each other on the color wheel
    complimentary colors
  37. the brand
    customers own
  38. the command to bring an art or photographic file into InDesign
    place
  39. the principle of design that is about weighing the elements in composition
    balance
  40. "There's no such thing as a mass mind."
    Fairfax Cone
  41. blue, red, and yellow
    subtractive primaries
  42. describe, explain, restate, and reinforce
    four these that a logo must visually do for a company
  43. a file that can be shared and printed across platforms, PC & MAC
    PDF
  44. the invisible line at the top of all alphabet characters
    cap line
  45. Adobe-invented programming language
    postscript
  46. a program that uses pixels to describe artwork
    raster
  47. EPS, PDF, TIFF, and PICT
    four print file formats
  48. a vector program
    Illustrator
  49. black
    blue, red, and yellow mixed at 100% equals
  50. only prints in 100% of it's value
    printing ink
  51. invented moveable type
    Gutenberg
  52. the cornerstone of a company's identity
    logo/logotype
  53. the information underlying the message that can betray the sender
    infrasignal
  54. cyan, magenta, yellow, and black
    four process colors
  55. 2:1
    the correct ratio of DPI to LPI for printing photographs
  56. icon, index, symbol, and metasymbol
    four visual elements or graphics
  57. when the dot position is fixed but the size of the dot changes
    halftone
  58. three colors equidistant from each other on the color wheel
    triadic colors
  59. the invisible line at the bottom of all alphabet characters
    baseline
  60. 1:1
    the correct ratio for photograph reproduction size
  61. two sets of complimentary colors, next to each other on the color wheel
    tetradic colors
  62. all multipage documents must conform to the multiples of
    four
  63. when artwork changes value from black to white without hard edges
    continuous tone
  64. experience
    the brand of a company is a(n)
  65. a type of balance
    asymmetrical balance
  66. the principle of design that deals with the natural order of elements
    sequence
  67. CMYK, RGB, PMS, & BRY (blue, red, and yellow)
    four color models
  68. Apple-invented; one of the three parts that made DTP possible
    Macintosh
  69. the typical DPI for print files
    300DPI
  70. vector files because they can print to any kind of printer
    device-independent
  71. the layout of the pages in a document so they print correctly
    imposition
  72. the big letters
    uppercase
  73. acronym for "what you see is what you get"
    WYSIWYG
  74. the file format for photographs on the internet
    JPEG
  75. the hard data or primary facts and figures of a communication
    alphasignal
  76. the invisible line that describes alphabet characters that varies
    x-height
  77. wrote "Hey Whipple, Squeeze This."
    Luke Sullivan
  78. customers, employees, shareholders, and vendors
    four groups that the logo must appeal to
  79. invented a cross-platform file format that works on both PC and Mac
    Adobe

What would you like to do?

Home > Flashcards > Print Preview