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information stored about specific events
knowing how to do something or learning connections between stimuli and responses.
Factual information stored; knowledge about the world.
short term memory
- type of memory that keeps information retrievable for up to 30 seconds.
- It will be lost if it is not repeated or rehearsed.
- It is though to be about 7 bits in length (we remember 7 things)
long term memory
- Information that has been stored in the brain that has moved from STM.
- It has unlimited capacity
- The information is stored permanently.
The conscious, intentional recollection of past experiences or information.
remembering something without being aware of it. Automatic or unconscious form of memory.
repeatedly verbalizing or thinking about a piece of information. Increases the time short term memory can hol info by 10 sec.
categorizes memory according to length: sensory, short term and long term
involves thinking about the meaning of the term to be remembered
Level of processing model
proposed by Craik and Lockhart (1972) which rejected the idea of the dual store model of memory. This popular model postulated that characteristics of a memory are determined by it's "location"
iconicmemory = visual sensory memory
Sensory memory related to sight; lasts less than one second.
echoicmemory = auditory sensory memory
Sensory memory related to hearing; lasts less than four seconds.
Memories for texture, how something feels.
flash bulb memory
- Vivid, long-lasting memories of when you first heard surprising and emotionally
- arousing news.
Miller's Magic Number
George A. Miller argues that humans can hold 7 +/- 2 chunks of information is short term memory
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