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A scientific study of human social behavior and residues or social behavior, especially as they affect future behavior.
- Concerned with individuals and with face-to-face interaction.
- Key insight: The self and self-concept emerge through interaction with other people.
- Concerned with collections of potentially face-to-face groups (mostly organizations).
- Key insight: Organizations try to control uncertainty.
- Concerned with large-scale phenomena like social movements, war, population growth, etc.
- Asks "how do societies change?"
Limited understanding of how the world operates or could operate due to a limited experience in the world.
The belief that your culture's way of doing things is the best and that different ones are inferior.
The Thomas Theorem
People decide what to do next on the basis of what they THINK is going on now.
The Uncertainty Principle
- Uncertainty is a powerful factor in social behavior and social structure.
- Much of what we do is an attempt to reduce uncertainty.
- Much of what we do generates uncertainty.
- Institutions and structures do both.
Why do people follow rules?
Most of the time, most people do what they're supposed to do.
The Creaming Principle
- People with greater appropriate resources are better able to take advantage of opportunities.
- Helps explain why the rich get richer.
- Resources could be money, attractiveness, family name, etc.
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