MKT Ch 4.txt

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MKT Ch 4.txt
2011-02-06 18:03:37

Test #1
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  1. Cause Marketing
    Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through thr promotion of one of its products.
  2. Caveat Emptor
    The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960s.
  3. Code Of Ethics
    A formal statement of ethical principles and rules of conduct.
  4. Consumer Bill of Rights
    A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
  5. Economic Espionage
    The clandestine collection of trade secrets or proprietary information about a company's competitors.
  6. Ethics
    The moral principles and values that govern the actions and decisions of an individual or group.
  7. Green Marketing
    Marketing efforts to produce, promote, and reclaim environmentally sensitive products.
  8. Laws
    Society's values and standards that are enforceable in the courts.
  9. Moral Idealism
    A personal moral philosphy that considers certain individuals rights or duties as universal, regardless of the outcome.
  10. Social Audit
    A systematic assesment of a firm's objectives, strategies, and performance in terms of social responsibility.
  11. Social Responsibility
    The idea that organization's are part of a larger society and are accountable to that society for their actions.
  12. Sustainable Development
    Conducting business in a way that protectd the natural environment while making economic progress.
  13. Triple-Bottom Line
    The recognition of the need for organization's to improve the state of people, the planet, and profit simutaneously if they are to achieve sustainable, long-term growth.
  14. Utilitarianism
    A personal moral philosophy that focuses on "the greatest good for the greatest number" by assesing the costs and benefits of the consequences of ethical behavior.
  15. Whistle-Blowers
    Employees who report unethical or illegal actions of their employers.