MKT Ch 3.txt
Card Set Information
MKT Ch 3.txt
The generation of children born between 1946 and 1964.
Barriers to Entry
Business practices or conditions that make it difficult for new firms to enter the market.
A family formed by merging two previously separated units into a single household.
The alternative firms that could provide a product to satisfy a specific market's needs.
A grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.
The set of ideas, values, and attitudes that are learned and shared among the members of a group.
Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
The money that remains after paying for taxes and necessities.
The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.
Pertains to the Income, expeditures and resources that affect the cost of running a business and household.
Any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services.
The process of continually acquiring information on events occuring outside the organization to identify and interpret potential needs.
Includes the 15 percent of the population born between 1965 and 1976.
Includes the 72 million Americans born between 1977 and 1994.
The total amount of money made in one year by a person, household, or family unit.
Information and communication based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
Restrictions state and federal laws place on business with regard to the conduct of its activites.
An alternative to government control where an industry attempts to police itself.
The demographic characteristics of the population and its values.
Inventions or innovations from applied science or engineering research.
The conern for obtaining the best quality features and performance of a product or service for a given price that drives consumption behavior.