The internal response that customers have to all aspects of an organization and its offering.
Customer Relationship Management
The process of udentifying prospextive buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
The unique combination of benefits received by targeted buyers that includes quality, convience, on-time delivery, and both before-sale and after-sale service at a specific price.
The uncontrillable forcrs in a marketibg decision involving social, economic, technological, competitive, and regulatory forces.
The trade of things of value between buyer and seller so that each is better off after the trade.
People with both the desire and the ability to buy a specific offering.
An organization the focuses its efforts on (1) continuously collecting information about customers needs (2) sharing this informatiob across departments, and (3) using it to create customer value.
The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.
The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
The marketing manager's controllable factors - product, price, place, and promotion - that can be used to solve a marketing problem.
A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
Those manufacturers, whole salers, retailers, and government agencies that buy goods and services for their own use or for resale.
Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
Societal Marketing Concept
The view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
One or more specific groups of potential consumers toward which an organization directs its marketing program.
The people who use the goals and services purchased for a household.
The benefits or customer value received by users of the product.