Communication Studies Crick

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Author:
ndumas2
ID:
65645
Filename:
Communication Studies Crick
Updated:
2011-02-11 01:01:50
Tags:
Crick CMST communication studies
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Description:
Chapter 4 key words
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  1. AMPLIFICATION
    exaggerates somethign makes it larger than life and forces it to stand outa s imporatnt and significant
  2. DIMINUTION
    reduces something pushes it into the background and makes it insignificant and trivial
  3. ETHOS
    respect for the speaker
  4. PATHOS
    emotional affection or dislike
  5. LOGOS
    the strength of reason and evidence
  6. MANIPULATION
    when people's motivations are directed toward goals that serve primarily the self interst of the speaker at the expense of the audience
  7. IDEOLOGY
    simply a network of interlocking beliefs that provide a comprehensive interpretation of ones world
  8. EXISTENCE
    refers to the fact that a person holds a beliefe about something
  9. WEIGHT
    is how much credibiility we give to certain beliefs
  10. VALENCE
    decribes how well a certain belief fits into my larger worldview or ideology
  11. DOUBT
    the opposite of belief
  12. SALIENCE
    describes how strongly we feel about a belief compaired to other beliefs particulary in certain situations
  13. REASON
    the capacity to manipulate symbols for the purposes of creating pratical frameworks of belief
  14. INTELLIGENCE
    possed by any animal with immediate goal
  15. DISSOI LOGOI
    double argument, which in effect was like a debate traning for lawyers
  16. FEELING
    a sensory responce to some enviormental stimulaton or physical state
  17. EMOTIONS
    dramatized feelings that orient us to things within our immediate enviorment that stand out as significant
  18. MOODS
    pervasive qualites of a person's personaity that affect their cognitive processing in all situational contexts
  19. ATTRACTING EMOTIONS
    draw us positive colser to somebody or something we associate such positively valenced emotions with love curiosity pity generosity envy or greed
  20. REPELLING EMOTIONS
    pus us negatively away from somebody or something

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