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Expanding the Publicity Tool Kit
- Fact sheets
- Media or press kit
- Media alert or advisory
Facts in outline or bullet form that reporters can use when writing a story
Types of fact sheets
- Upcoming events
- Organization profile
- Summary of product or survice
Tell assignment editors about upcoming news events, opportunities or local angles
Prepared for major events, new products or musical acts
Main news release
Photos or graphics with captions
Biographical material on key players
Preparing a pitch
know the needs of the journalist, medium and audience
- Contacting reporter?
- Pitch news or new trend
- Don't call during deadline
- Don't embellish
- Offer something unique
- Offer exclusive?
- Offer credible spokesperson
- Emphasize how info will benefit audience
- Do the work for them!!!
- Sentences clean, sharp, to the point
- Should have enticing lead
- Don't grovel or beg
using social media as a forum to communicate