Marketing Ch. 6

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  1. Target Marketing
  2. Market Positioning
  3. Market Segmentation
  4. Geographic
    Segmentation
  5. Demographic Segmentation
  6. Age and Life-Cycle Segmentation
  7. Gender Segmentation
  8. Income Segmentation
  9. Psychographic
    Segmentation
  10. Behavioral
    Segmentation
  11. Occasion Segmentation
  12. Benefit Segmentation
  13. Micromarketing
    Tailoring products and marketing programs to suit the tastes of specific individuals and locations.
  14. Value Proposition

Card Set Information

Author:
xxjclarksterxx
ID:
70283
Filename:
Marketing Ch. 6
Updated:
2011-03-03 03:26:58
Tags:
marketing
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Description:
Marketing Ch. 6
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