Card Set Information
Process to spot good ideas and drop poor ones.
Detailed version of the idea stated in meaningful consumer terms.
Involves a review of the sales, costs, and profit projections to assess fit with company objectives.
•Product and program introduced in more realistic market setting.
Product Life Cycle
Is a basic and distinctive mode of expression (e.g., formal clothing, Danish modern
Is a popular style in a given field (e.g., business casual)
Is a fashion that enters quickly, is adopted quickly, and declines fast (e.g., pet