A set of interdependent organizations involved in the processof making a product or service available for use or consumption by the consumeror business user.
Conventional Distribution Channel
Vertical Marketing Systems
A distribution channel structure in which producers, wholesalers, and retailers act as a unified system
means that more and more, product and service producers are bypassing intermediaries and going directly to final buyers, or that radically new types of channel intermediaries are emerging to displace traditional ones.