GB401_CH5 - Business Level Strategy

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  1. Growth strategies
    concerns with increasing the size and viability of the business over time
  2. competitive strategies
    concerns with how we position outselves to create value for our customers in ways that are different from those of our competitiors
  3. Internal Growth Strategies
    • 1. market penetration
    • 2. market development
    • 3. application development
    • 4. product development
  4. Market Penetration

Card Set Information

Author:
Anonymous
ID:
71607
Filename:
GB401_CH5 - Business Level Strategy
Updated:
2011-03-08 18:51:19
Tags:
GB401
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Description:
Chapter 5 - Business Level Strategy
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