GB401_CH5 - Business Level Strategy

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  1. Growth strategies
    concerns with increasing the size and viability of the business over time
  2. competitive strategies
    concerns with how we position outselves to create value for our customers in ways that are different from those of our competitiors
  3. Internal Growth Strategies
    • 1. market penetration
    • 2. market development
    • 3. application development
    • 4. product development
  4. Market Penetration
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71607
Card Set
GB401_CH5 - Business Level Strategy
Description
Chapter 5 - Business Level Strategy
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