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An evaluation that changes will have more effect than an evaluation that remains constant
Aronson, E., Linder, D.
ex. we will like someone more who has increased liking for us (shown a gain) than someone who has consistently liked us and the same for dislike
yielding to group pressure
people infer what their attitudes are based upon observation of their own behavior
used to explain Forced-Complaiance Dissonance
developed self-perception theory as an alternative to cognitive dissonance theory
occurs when an individual is forced into behaving in a manner that is inconsistent with his or her beliefs or attitudes
Clark, K., Clark, M. (1947)
results used in Brown vs. Board
a person's judgement will be influenced by past experiences, desires, what the person actually sees, and the influence of other people present
1 factor that leads to non-helping