Card Set Information
Everything, both favorable and unfavorable, that a person recieces in an exchange
A product used to manufacture other goods or services, to facilitate an organizatioins operations, or to resell to other cutomers.
Business Product(industrial product)
A product bought to satisfy an individuals personal wants.
A relatively inexpenseive item that merits little shopping effort
A product that requires comparison shopping because it is usally more expensive than a convenience product and is found in fewer stores.
A particular item that consumers search extensively for and are very reluctant to accept substitutes
A product unknown to the potential buyer or a known product that the buyer does not actively seek.
A specific version of a product that can be designated as a disctinct offering amound an organizations products.
A group of closely related product items
All products that an organization sells
The number of product lines an orgaization offers
Product Mix Width
The number of product items in a product line
Product Line Depth
Changing one or more of a product's characteristics
The practice of modifying products so those that have already been sold become obsolete before they actually need replacement
Adding additional products to an existing product line in order to compete more broadly in the industry
Product Line Extension
A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from comptetitors' products.
That part of a brand that can be spoken, including letters, words, and numbers.
The elements of a brand that cannot be spoken
The value of company and brand names
A brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data.
A consistent preference for one brand over all others
A no-frills, no-brand-name, low-cost product that is simply identified by its product category
The brand name of a manufacturer
A brand name owned by a wholesaler or a retailer
A brand manufactured by a third party for an exclusive retailer, without ecidence of that retailer's affiliation
Using different brand names for different products
marketing several different products under the same brand name
placing two or more brand names on a product or its package
the exclusive right to use a brand or part of a brand
a trademark for a service
identifies a product by class or type and cannot be trademarked
Generic Product Name
a type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary
a type of packing labeling designed to help consumers make proper product selection and lower their cognitive dissonance after the purchase
a series of thick and vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products
Universal Product Codes(UPC)
a confirmation of the quality or performance of a good or service
A written guarantee
an unwritten guarantee tha the good or service is fit for the purpose for which it was sold