Marketing

Card Set Information

Author:
lkillebr
ID:
75372
Filename:
Marketing
Updated:
2011-03-26 19:02:16
Tags:
Def
Folders:

Description:
10
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user lkillebr on FreezingBlue Flashcards. What would you like to do?


  1. Everything, both favorable and unfavorable, that a person recieces in an exchange
    Product
  2. A product used to manufacture other goods or services, to facilitate an organizatioins operations, or to resell to other cutomers.
    Business Product(industrial product)
  3. A product bought to satisfy an individuals personal wants.
    Consumer Product
  4. A relatively inexpenseive item that merits little shopping effort
    Convenience Product
  5. A product that requires comparison shopping because it is usally more expensive than a convenience product and is found in fewer stores.
    Shopping Product
  6. A particular item that consumers search extensively for and are very reluctant to accept substitutes
    Specialty Prodcut
  7. A product unknown to the potential buyer or a known product that the buyer does not actively seek.
    Unsought Product
  8. A specific version of a product that can be designated as a disctinct offering amound an organizations products.
    Product Item
  9. A group of closely related product items
    Product Line
  10. All products that an organization sells
    Product Mix
  11. The number of product lines an orgaization offers
    Product Mix Width
  12. The number of product items in a product line
    Product Line Depth
  13. Changing one or more of a product's characteristics
    Product Modification
  14. The practice of modifying products so those that have already been sold become obsolete before they actually need replacement
    Planned Obsolescene
  15. Adding additional products to an existing product line in order to compete more broadly in the industry
    Product Line Extension
  16. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from comptetitors' products.
    Brand
  17. That part of a brand that can be spoken, including letters, words, and numbers.
    Brand Name
  18. The elements of a brand that cannot be spoken
    Brand Mark
  19. The value of company and brand names
    Brand Equity
  20. A brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data.
    Global Brand
  21. A consistent preference for one brand over all others
    Brand Loyalty
  22. A no-frills, no-brand-name, low-cost product that is simply identified by its product category
    Generic Product
  23. The brand name of a manufacturer
    Manufacturer's Brand
  24. A brand name owned by a wholesaler or a retailer
    Private Brand
  25. A brand manufactured by a third party for an exclusive retailer, without ecidence of that retailer's affiliation
    Captive Brand
  26. Using different brand names for different products
    Individual Branding
  27. marketing several different products under the same brand name
    Family Brand
  28. placing two or more brand names on a product or its package
    cobranding
  29. the exclusive right to use a brand or part of a brand
    trademark
  30. a trademark for a service
    service mark
  31. identifies a product by class or type and cannot be trademarked
    Generic Product Name
  32. a type of package labeling that focuses on a promotional theme or logo, and consumer information is secondary
    Persuasive Labeling
  33. a type of packing labeling designed to help consumers make proper product selection and lower their cognitive dissonance after the purchase
    Information Labeling
  34. a series of thick and vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products
    Universal Product Codes(UPC)
  35. a confirmation of the quality or performance of a good or service
    Warranty
  36. A written guarantee
    Express Warranty
  37. an unwritten guarantee tha the good or service is fit for the purpose for which it was sold
    Implied Warranty

What would you like to do?

Home > Flashcards > Print Preview