Marketing

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Author:
lkillebr
ID:
75382
Filename:
Marketing
Updated:
2011-03-26 19:46:00
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  1. the result of applying human or mechanical efforts to people or object
    Service
  2. the inability of service to be touched, seen, tasted, heard, or felt in the same amnner that goods can be sensed
    Intangibility
  3. a characteristic that ban be easily assessed before purchase
    Searcy Quality
  4. a characteristic that can be assessed only after use
    Experience Quality
  5. a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience
    Credence Quality
  6. the inability of the production and consumption of a service to be separated; consumers must be present during the production
    Inseparability
  7. the variability of the inputs and outputs of sevices, which causes services to tend to be less standardized and uniform than goods
    Heterogeneity
  8. the inability of servies to be stored, warehoused, or inventoried
    Perishability
  9. The ability to perform a service dependably, accurately, and consistently
    Reliability
  10. the ability to provide prompt service
    Responsiveness
  11. the knowledge and courtesy of employees and their ability to convey trust
    assurance
  12. caring, individualized attention to customers
    Empathy
  13. the physical evidence of a service, including the physical facilities, tools, and equipment used to provide the service
    Tangibles
  14. a model indentifying five gaps that can cause problems in service delivery and inflence customer evaluations of service quality
    Gap Model
  15. the most basic benefit the consumer is buying
    Core Service
  16. a group of services that support or enhance the core service
    Supplementary Services
  17. a strategy that uses technology to deliver customized services on a mass basis
    Mass Customization
  18. Treating employees as customers and developing systems and benefts that satisfy their needs
    Internal Marketing
  19. an organization the exists to achieve some goal other than the usual business goals of profit, market share, or return on investment
    Nonprofit Organization
  20. the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets
    Nonprofit Organization Marketing
  21. an announcement that promotes a program of a federal, state, or local government or of a nonprofit organization
    Public Service Advertisement (PSA)

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