M. Q. 10

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Author:
lkillebr
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75463
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M. Q. 10
Updated:
2011-03-27 13:48:29
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10
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  1. Chef's Catalog built it's reputation on selling the highest quality baking ingredients. The catalog retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and deserts-not just for buying the ingredients. The marketing term for changing consumer's perceptions of the Chef's Catalog is segmentaion.
    False
  2. Rolex watches are very expensive, can only be purchased in high-end jewelry stores located in large metropolitain areas, and most buyers will accept no substitutes. Rolex watches are an examples of a shopping product.
    False
  3. The most important functions of packaging are to contain and protect products, promote products, facilitate product storage, and facilitate recycling.
    True
  4. The nutrition label on a package is an example of persuasive labeling.
    False
  5. Brand names such a Kleenex, UPS, Sony, Chevrolet, and Kellog's are likely to have less brand equity than brand names like Viking, Zojirishi, Schimano, and Thule.
    True
  6. Inez believes make up is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetic counters in department stores. For Inez, make up is a convenience product.
    False
  7. Retailers love national brands because overhead is low and there is no marketing costs, and they bring higher margins than private brands.
    False
  8. Convenience products, though inexpensive, still require considerable shopping efforst by buyers.
    False
  9. Isaac Golding, owner of a tutoring service, has developed a design for his firm that includes and owl wearing spectacles and carrying a satchel crammed full of books and papers. He plans to use this design on all communications the firm sends out. This design is called the firm's brand name.
    False
  10. A company that wants to markets its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.
    False
  11. Cultural traits can make a package design succesful in one country and a failure in another.
    True
  12. Product modification occurs when changes are made in how the product functions , its quanlity, or some aesthetic characteristic of the product.
    True
  13. A warranty does not confirm the quality or performance of a good or service.
    False
  14. All sales have an implied warranty under the Uniform Commercial Code.
    True
  15. An elementary school teacher purchased a ream of art paper, a box of crayons, and some modeling clay. The teachers intends to use these products in her classroom, so they would be classified as business products.
    True
  16. When a manufacturer of French's classic yellow mustard introduced Frenchs Dijon mustard, French's honey mustard, and French's Sweet Onion mustard, it was an example of cobranding.
    False
  17. Branding has three main purposes: product identification, repeat sales, and new-product sales.
    True
  18. Due to the time required to scan them, universal product codes (upc) are typically place on merchandise that would be classified as shopping products.
    False

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