M.Q. 12

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Author:
lkillebr
ID:
76033
Filename:
M.Q. 12
Updated:
2011-03-29 18:33:50
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12
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  1. One marketing issue unique to nonprofit organizations is that these organizations must often target those who are appatheic about or strongly opposed to receiving their services.
    True
  2. Often hotels will offer deep discounts on weekends and during the off season; for the same reason, airlines will adopt a similar strategy during off peak hours. These services cannot be stored, warehoused, or inventoried because they are perishable.
    True
  3. Heterogeneity of services means the quality of service may not be consistent.
    True
  4. The service characterized by caring, individualized attention to customers is referred to as sympathy.
    False
  5. Services tend to exhibit more search qualities than do tangible goods.
    False
  6. Vera is designing a promotional strategy for a company that provides premium boarding services for pampered animals. Her promotions should use personal information sources and stress the tangible cues associated with the service.
    True
  7. Many businesses have found that it is more expensive to hang on to the customers they have than to focus only on attracting new ones.
    False
  8. Chesapeake Energy Corporation was recognized by Fortune Magazine as one of the top companies to work for. Fortune mentioned that Chesapeake Energy provides its employees many perks, including the opportunity to take free scuba-diving lessons in Chesapeake's on-site olympic size pool. This example illustrates relationship marking in action.
    False
  9. Terms such as fees, donations, tuition, fares, or rates are typically used of price for nonprofit organizations.
    True
  10. Nonprofit Organizations do not use all 4 P's of marketing.
    False

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