The flashcards below were created by user
ladonna1990
on FreezingBlue Flashcards.
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Agent
the person that speaks on behalf of some institution as a spokeperson of legitimate authority
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Apologist
when speakers wish to rebuff attack by appearing the virtuous victum of an unjust accusation
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Criticized audience
a group antagonistic to the rhetor's interests
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Distinction
Proving that the speaker has special knowledge or experience that sets them above the audience
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Ethos
the capacity to influence an audience based on audience's perceptions of the credibility and character of the speaker
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Evoked audience
The image of the audience "created" by the speaker
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Form of delivery
using phases, words, accents, or gestures commonly associated with certain "types" of people
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Hero
defined by his of her personal character, particularly as it relates courage, commitment to action , and a romantic attachment to a vague but inspiring future
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Idenification
The establishment of "common ground" between speaker and audience
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Inherited ethos
the actual reputation that a rhetor "carries with them" because of an audience's acquaintance with past behavior.
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Partisan
the one who represents not a group or institution but an ideology or ideal
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Persona
The image of the speaker "created" by the speech itself
the constructed ethos that a rhetor creates within the confines of a particular rhetorical text.
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Personal stories
narrations of one's life experience that provide insight into the speaker's character.
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Polarization
Separation the evoked audience from a criticied audience
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Scapegoating
when all public's "sins" are placed upon a largely defenceless group and then run out of town.
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Special knowledge
the kind of knowledge one recieves by learning technical discourses and procedures
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Unique experience
the kind of expertise one acquires by having "been there" or "gone through that."
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