Com Theory.txt

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ksyoung91
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77797
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Com Theory.txt
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2011-04-06 11:58:14
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Com Theory
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Terms & Theorists
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  1. Epistemology
    Deals with questions of "what counts for knowledge" (such as the way in which objectives & interpretivists approach their research).
  2. Axiology
    Pertains to the place of values, whether values should play a role in the search for knowledge.
  3. Rhetorical Tradition

    Aristotle
    Aristotle

    A tradition that focuses on settings where a single sppeaker attempts to influence an audience of many listeners through explicitly persuasive discourse.
  4. Ethical Egoism

    Epicuris
    Epicuris

    An ethical position that insists that people should live their lives to maximize pleasure and minimize pain.
  5. Symbolic Interactionism

    George Herbert Mead
    George Herbert Mead

    Humans act toward people, things, and events on the basis of meanings they assign to them. W/out language there would be no thought; no snese of self, and no socializing presence of society withtin the individual.
  6. Dialogic Ethics

    Martin Buber
    Martin Buber

    An ehtical position that makes relationships more important than codes of conduct and calls on peole to avoid both egotism and selfless martyrdom.
  7. Constructivism

    Jesse Delia
    Jesse Delia

    Individuals who are more cognitively complex in their perceptions of others have the mental capacity to create messages that pursue multiple goals.
  8. Social Penetraion Theory

    Altman & Taylor
    Altman & Taylor

    Interpersonal closeness proceeds in a gradual and orderly fashion from superficial to intimate levels of exchange as a function of anticipated outcomes.
  9. Critical Tradition

    Frankfurt School
    Frankfurt School

    Communication can create unjust power imbalances and the unjust distribution of suffering.
  10. Phenomenological Tradition

    Carl Rogers
    Carl Rogers

    Affirms the importance of such things as unconditional positive regard, congruence and authenticity, dialog, and affirming the validity of another person's experience in communication.
  11. Coordinated Management of Meaning

    Pearce & Cronen
    Pearce & Cronen

    Persons-in-conversation co-construct their own social realities and are simultaneously shaped by the social worlds they co-create.
  12. Communication Privacy Management Theory

    Sandra Petronio
    Sandra Petronio

    People have personal boundary rules to guide whether or not they will disclose private information to someone else -- and whether they will share someone's private information with a person who is outside the relationship.
  13. Cybernetic Tradition

    Shannon & Weaver
    Shannon & Weaver

    A model of communication that focuses on the isolated elements of communication, such as information source, message, transmitter, signal, noise, and determination without any significant reference to feedback or the alternating roles of speaker and listener.
  14. Socio-psychological Tradition

    Carl Hovland
    Carl Hovland

    A tradition that focuses on influence/persuasion and works, within a framework that begins, "Who says what to whom, how, and with what effect."
  15. Socio-cultural Tradition

    Sapir & Whorf
    Sapir & Whorf

    The notion that language produces and reproduces culture, that language shapes culture and that culture shapes language.
  16. Social Exchange Theory

    Thibaut & Kelley
    Thibaut & Kelley

    People try to predict the outcome of an interaction before it takes place using an economic model of anticipated and present costs of the rewards of the relationship.
  17. The Semiotic Tradition

    I.A. Richards
    I.A. Richards

    A tradition that focuses on the connection between words (symbols) and things (referents), concluding that the connection between the two is only indirect through thought (reference).
  18. The Interactional View

    Paul Watzlawick, et al.
    Paul Watzlawick, et al.

    Relationships within a family system are interconnected and highly resistant to change.
  19. Elaboration Likelihood Model

    Petty & Cacioppo
    Petty & Cacioppo

    Processing a message on the central route is more likely produce an attitude change in a listener.
  20. Relational Dialects

    Baxter & Montgomery
    Baxter & Montgomery

    Social life is a dynamic knot of contradictions.
  21. Social Judgement Theory

    Muzafer Sherif
    Muzafer Sherif

    The larger the discrepancy between a speaker's position and a listener's point of view, the greater the change in attitude--as long as the message is within the hearer's latitude of acceptance.
  22. Ontology
    Deals with the assumptions scholars may make regarding the nature of human beings (such as whether human beings are primarily shaped by outside forces or by free will).
  23. Uncertainty Reduction Theory

    Charles Berger
    Charles Berger

    As verbal output, nonverbal warmth, self-disclosure, similarity, and shared communicationnetworks increase, uncertainty decreases--ad vice versa.
  24. Ethics of Significant Choice

    Thomas Nilsen
    Thomas Nilsen

    An ethical position that maintains that persuasion is ethical to the extent that it maximizes people's ability to exercise free choice.

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