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The first step in speechwriting is determining the
composition of the audience
a civic club, like the Rotary Club or the Lions, would require a speechwriting tone that is more
Oprah is best classified as a
nationally syndicated talk show
An audience's typical attention span for a speech is about
Which element is not critical to a good powerpoint slide?
a. descriptive text b. 4x4 rule
c. 24-28 point type d. 2-inch margins
a. descriptive text
keep it simple!
At a press party, the standard practice is to make your pitch to media members
at the end of the socializing period
The worst time for a press conference is
Which variable is not important when making a presentation with visual aids?
a. information retention
b. meeting lengths
c. reaching group consensus
d. making the speaker/organization appear more cutting-edge
When sending advance text of a speech to journalist, always include a(n)
This person's job is to teach executives how to be concise and stay on message during a speech or interview
Which of the following is not a type of media tour?
a. a junket, during which editors and reporters are invited to activities like watching TV previews
b. a familiarization (fam) trip, offered to travel writers/editors by the tourism industry
c. an org's execs travel to key cities to talk with selected editors, used primarily in high-tech industries
d. media invite key PR practitioners for a summit on best practices and ethics
Speechwriters should avoid using all of these, EXCEPT:
a. contractions b. modifiers
c. complicated words/phrases d. long sentences
Speaking "off-the-record" means that
you're asking the reporter not to publish your answers
Kinetics refers to
The best approach when dealing with a hostile audience is to
find some common ground with the audience
In a news conference, admitting that a situation is bad and asserting that organization plans to correct it is a strategy known as
A regularly scheduled news conference is known as a
A good rule-of-thumb is to invite media to a news conference at least
A press party is a(n) ______ process.
Which of the following is not characteristic of a print interview?
a. The interview is generally short, no longer than 10 minutes
b. The interviewer weaves bits from conversation together in direct and indirect quotation form
c. The interviewee has no control over what is published
d. Requests to "approve" an interview story before it is published are often considered censorship
Some travel organizations lavish free trips on journalists in the hopes of positive coverage. The practice of accepting these trips is often disparagingly referred to as
Which of the following is not a valid guideline for word choice in speeches?
a. Use personal pronouns
b. Make comparisons/contrasts
c. Vary sentence length
d. Use passive verbs
Which of the following is not a principal requirement for a successful radio or television broadcast?
a. interviewer's charisma/appearance
c. concise speech
A major speech for a large convention should include
33mm slides and video clips
Most news conferences have a(n) ______ intent.
A key element in training executives to deal with the media is
the mock interview
Travel and tourism practitioners often employ the media relations practice of
A visual aid that usually consists of information on poster boards or a large-page tablet mounted on an easel is a(n)
In general, an answer to a question during a radio or television interview should be no longer than
The first words of a speech are often devoted to
setting the stage