PR Ch16

Card Set Information

Author:
mbwaddill
ID:
79482
Filename:
PR Ch16
Updated:
2011-04-13 21:44:37
Tags:
PR Ch16
Folders:

Description:
chapter 16
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user mbwaddill on FreezingBlue Flashcards. What would you like to do?


  1. The first step in speechwriting is determining the
    composition of the audience
  2. a civic club, like the Rotary Club or the Lions, would require a speechwriting tone that is more
    objective
  3. Oprah is best classified as a
    nationally syndicated talk show
  4. An audience's typical attention span for a speech is about
    15-20 minutes
  5. Which element is not critical to a good powerpoint slide?

    a. descriptive text b. 4x4 rule
    c. 24-28 point type d. 2-inch margins
    a. descriptive text

    keep it simple!
  6. At a press party, the standard practice is to make your pitch to media members
    at the end of the socializing period
  7. The worst time for a press conference is
    Friday afternoon
  8. Which variable is not important when making a presentation with visual aids?
    a. information retention
    b. meeting lengths
    c. reaching group consensus
    d. making the speaker/organization appear more cutting-edge
    d
  9. When sending advance text of a speech to journalist, always include a(n)
    embargo date
  10. This person's job is to teach executives how to be concise and stay on message during a speech or interview
    media trainer
  11. Which of the following is not a type of media tour?
    a. a junket, during which editors and reporters are invited to activities like watching TV previews
    b. a familiarization (fam) trip, offered to travel writers/editors by the tourism industry
    c. an org's execs travel to key cities to talk with selected editors, used primarily in high-tech industries
    d. media invite key PR practitioners for a summit on best practices and ethics
    d
  12. Speechwriters should avoid using all of these, EXCEPT:

    a. contractions b. modifiers
    c. complicated words/phrases d. long sentences
    a
  13. Speaking "off-the-record" means that
    you're asking the reporter not to publish your answers
  14. Kinetics refers to
    motion/gestures
  15. The best approach when dealing with a hostile audience is to
    find some common ground with the audience
  16. In a news conference, admitting that a situation is bad and asserting that organization plans to correct it is a strategy known as
    mortification
  17. A regularly scheduled news conference is known as a
    briefing
  18. A good rule-of-thumb is to invite media to a news conference at least
    one month
  19. A press party is a(n) ______ process.
    softening-up
  20. Which of the following is not characteristic of a print interview?
    a. The interview is generally short, no longer than 10 minutes
    b. The interviewer weaves bits from conversation together in direct and indirect quotation form
    c. The interviewee has no control over what is published
    d. Requests to "approve" an interview story before it is published are often considered censorship
    a
  21. Some travel organizations lavish free trips on journalists in the hopes of positive coverage. The practice of accepting these trips is often disparagingly referred to as
    junket journalism
  22. Which of the following is not a valid guideline for word choice in speeches?
    a. Use personal pronouns
    b. Make comparisons/contrasts
    c. Vary sentence length
    d. Use passive verbs
    d
  23. Which of the following is not a principal requirement for a successful radio or television broadcast?
    a. interviewer's charisma/appearance
    b. preparation
    c. concise speech
    d. relaxation
    a
  24. A major speech for a large convention should include
    33mm slides and video clips
  25. Most news conferences have a(n) ______ intent.
    positive
  26. A key element in training executives to deal with the media is
    the mock interview
  27. Travel and tourism practitioners often employ the media relations practice of
    "fam" trips
  28. A visual aid that usually consists of information on poster boards or a large-page tablet mounted on an easel is a(n)
    flip chart
  29. In general, an answer to a question during a radio or television interview should be no longer than
    30 seconds
  30. The first words of a speech are often devoted to
    setting the stage

What would you like to do?

Home > Flashcards > Print Preview