PR Ch19

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  1. The most critical and underutilized tool in the international public relations is probably the understanding of foreign
  2. PR firms representing other nations are usually hired by an embassy
    after an open bidding process for the account
  3. This cultural dimension measures how well a society tolerate ambiguity.
    uncertainty avoidance
  4. A(n) _______ situation derives most of its meaning from written or verbalized statements.
  5. Which of the following is not one of the main difficulties a corporation encounters when it conducts business in another country?
    a. language differences
    b. differences in laws and cultural mores
    c. employee training
    d. perception in home country
  6. Which contrast is not illustrated in the Guth-Marsh summary of cultural dimensions?
    a. individualism-collectivism
    b. competitiveness-compassion
    c. past traditions-future orientations
    d. profiteering-philanthropy
  7. all legal, political, fund-raising, pr and lobbying consultants hired by foreign governments to work in the US must register with the
    Department of Justice
  8. Which of the following is not an ethical dilemma faced by pr firms hired by foreign governments?
    a. deciding whether to represent a country whose human rights violations may make the agency look bad
    b. discouraging heads of nations that have violated human rights from altering practices that conflict with their desired public image
    c. convincing officials of a client country that the Am. press is independent from government control and coverage might not be favorable
    d. deciding whether to represent a nation who's heads have reduced civil liberties and crushed opposition
  9. _______ describes the American government's effort to be the major disseminator of info around the world
    public diplomacy
  10. Starbucks has been cited as a Western company whose objectives and deeds contributed to a(n)
    erosion of Chinese culture
  11. Following WWII, the most immediate threat to American security was the
    Cold War
  12. The US Information Agency was created by
    Dwight Eisenhower
  13. One of the basic objectives of US firms hired by foreign governments is to
    generate tourism
  14. According to Ketchum's David Drobis, the benefits of globalization must be communicated to the following groups, EXCEPT
    a. the American trade press
    b. companies
    c. NGOs
    d. international trade/banking institutions
  15. With regard to labor, health, and environmental issues, the public perceives NGOs as
    more credible than news media
  16. The first requirement for anyone embarking on an international government career is
    taking the US Foreign Service Officers' exam
  17. International pr growth has been primarily influenced by
    social change
  18. Which of the following is not an NGO?
    a. Greenpeace
    b. Voice of America
    c. Oxfam
    d. Doctors Without Borders
  19. Which of the following is not a reason why industries in other nations employ Am. pr firms?
    a. to hold off protectionist moves
    b. to support expansion of client's markets in the US
    c. to defeat legislation affecting the sale of client's product
    d. to establish "common market" tactic that will act as cultural binders
  20. Foreign governments retain Am. pr firms in order to
    advance their political objectives
  21. China's explosive growth can be traced to
    industrialization and adoption of a relatively free market economy
  22. Non-Western styles of communication are often
    high context
  23. Which of the following does not describe pr in the Middle East?
    a. relatively immature
    b. unstructured
    c. lacking in trained personnel
    d. devoid of marketing notions
  24. The US Department of State took over
    Voice of America
  25. Which country engages in the practice of zakazukhi, praying for new releases to get published
Card Set
PR Ch19
chapter 19
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