The most critical and underutilized tool in the international public relations is probably the understanding of foreign
PR firms representing other nations are usually hired by an embassy
after an open bidding process for the account
This cultural dimension measures how well a society tolerate ambiguity.
A(n) _______ situation derives most of its meaning from written or verbalized statements.
Which of the following is not one of the main difficulties a corporation encounters when it conducts business in another country?
a. language differences
b. differences in laws and cultural mores
c. employee training
d. perception in home country
Which contrast is not illustrated in the Guth-Marsh summary of cultural dimensions?
c. past traditions-future orientations
all legal, political, fund-raising, pr and lobbying consultants hired by foreign governments to work in the US must register with the
Department of Justice
Which of the following is not an ethical dilemma faced by pr firms hired by foreign governments?
a. deciding whether to represent a country whose human rights violations may make the agency look bad
b. discouraging heads of nations that have violated human rights from altering practices that conflict with their desired public image
c. convincing officials of a client country that the Am. press is independent from government control and coverage might not be favorable
d. deciding whether to represent a nation who's heads have reduced civil liberties and crushed opposition
_______ describes the American government's effort to be the major disseminator of info around the world
Starbucks has been cited as a Western company whose objectives and deeds contributed to a(n)
erosion of Chinese culture
Following WWII, the most immediate threat to American security was the
The US Information Agency was created by
One of the basic objectives of US firms hired by foreign governments is to
According to Ketchum's David Drobis, the benefits of globalization must be communicated to the following groups, EXCEPT
a. the American trade press
d. international trade/banking institutions
With regard to labor, health, and environmental issues, the public perceives NGOs as
more credible than news media
The first requirement for anyone embarking on an international government career is
taking the US Foreign Service Officers' exam
International pr growth has been primarily influenced by
Which of the following is not an NGO?
b. Voice of America
d. Doctors Without Borders
Which of the following is not a reason why industries in other nations employ Am. pr firms?
a. to hold off protectionist moves
b. to support expansion of client's markets in the US
c. to defeat legislation affecting the sale of client's product
d. to establish "common market" tactic that will act as cultural binders
Foreign governments retain Am. pr firms in order to
advance their political objectives
China's explosive growth can be traced to
industrialization and adoption of a relatively free market economy
Non-Western styles of communication are often
Which of the following does not describe pr in the Middle East?
a. relatively immature
c. lacking in trained personnel
d. devoid of marketing notions
The US Department of State took over
Voice of America
Which country engages in the practice of zakazukhi, praying for new releases to get published