- Awareness of profitable investments
- Selecting a mode of entry
- Auditing effectivess of entry modes
- Using appropriate evaluation criteria
- Extimateing the longevity of a competitive advantage
e.g: Procter & Gamble
1988 teamed up with Hutchinson Whampoa
Researched market thoroughly, chose Guangdong Province and to launch skin/hair care products rather than laundry.
By 1989 P&G had invested only $4.5m in the start up. In 1991, sales exceed $50m and approached $100m in 1992-93.