Ch. 15 Marketing

Card Set Information

Ch. 15 Marketing
2011-04-14 18:32:31

Show Answers:

  1. All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.
  2. Retailers owned by a single person or partnetship and not operated as part of a larger retail institution.
    Independent Retailers
  3. Stores owned and operated as a group by a single organization.
    Chain Stores
  4. The right to operate a business or to sell a product.
  5. The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
    Gross Margin
  6. A store housing several departments under one roof.
    Department Store
  7. A department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel.
  8. A retail store specializing in a given type of merchandise.
    Specialty Store
  9. A large, departmentalized, self-service retailer that specializes in food and some nonfood items.
  10. The tendency to offer a wide variety of nontraditional goods and services under one roof.
    Scrambled Merchandising
  11. A retail store that stocks pharmacy-related products and services as its main draw.
  12. A miniature supermarket, carrying only a limited line of high-turnover convenience goods.
    Convenience Store
  13. A retailer that competes on the basis of low prices, high turnover, and high volume.
    Discount Store
  14. A retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded "hard goods."
    Full-Line Discount Store
  15. A retailing strategy using moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products.
    Mass Merchadising
  16. A retail store that combines groceries and general merchandise goods with a wide range of services.
  17. A retail store that offers a nearly complete selection of single-line merchadise and uses self-service, discount prices, high volume, and high turnover.
    Specialty Discount Store
  18. Limited-service merchant wholesalers that sell a limited selection of brand-name appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups.
    Warehouse Membership Clubs
  19. A retailer that sells at prices 25% or more below traditional department store prices because it pays cash for its stock and usually doesn't ask for return privileges.
    Off-Price Retailer
  20. An off-price retailer that is owned and operated by a manufacturer.
    Factory Outlet
  21. Shopping without visiting a store.
    Nonstore Retailing
  22. The use of machines to offer goods for sale.
    Automatic Vending
  23. The selling of products by representatives who work door-to-door, office-to-office, or at home sale parties.
    Direct Retailing
  24. Techniques used to get consumers to make a purchase from their home, office, or another nonretail setting.
    Direct Marketing (Direct-Response Marketing)
  25. The use of the telephone to sell directly to consumers.
  26. A type of shopping available to consumers with personal computers and access to the internet.
    Online Retailing
  27. The originator or a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product.
  28. An individual or business that is granted the right to sell another party's product.
  29. A combination of the six P's-product, place, promotion, price, presentaion, and personnel-to sell goods and services to the ultimate consumer.
    Retailing Mix
  30. The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix.
    Product Offering
  31. Stores that consumers purposely plan to visit.
    Destination Stores
  32. The overall impression conveyed by a store's physical layout, decor, and surroundings.