Marketing Quiz 15A

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Author:
lkillebr
ID:
79839
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Marketing Quiz 15A
Updated:
2011-04-15 15:04:57
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Quiz 13
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  1. Emily has just opened a health food store that sells organic foods, herbal supplements, and environmentally healthy products. Becuase it will be a specialty store she should have a broad product assortment with moderately low prices.
    False
  2. Every October through December, Hickory Farms opens a temporary store in many malls to sell products during the Christmas season without long term commitment of a more expensive retail lease. This is an example of a pop up shop.
    True
  3. Two types of franchising are target market franchise and geographic franchise.
    False
  4. Providing great customer service is one of the most challenging elements in the retail mix because cutomer expectations for service are so varied.
    True
  5. Interactivity in the retail environment is not feasible in terms of its cost.
    False
  6. A retailing establishment that sells a wide variety of shopping and specialty goods, including apparel, cosmetics, housewares and electronics would be classified as a department store.
    True
  7. A retail establishment can be classified according to its ownership, level of service, product assortment and price.
    True
  8. Jennifer owns a greeting card store where she also sells purses, crocs for the whole family, jibbitz, cell phone skins, sandy lion stickers, yankee candles, godiva chocolate, precious memories figurines, beaded jewelry, and stuffed animals. Jennifer uses multibrand merchandising.
    False
  9. Flash foods is the name of a chain of small stores, which carry high-turnover products such as lip balm, milk, soda, beer, bread, and asprin. Flash Foods are open all day everyday and would be best classified as convenience stores.
    True
  10. M-commerce is a type of managed commerce in with both buyer and seller end the transaction with a win-win feeling.
    False
  11. A typical discount store competes by carrying a limited line of high-turnover, high margin goods.
    False
  12. Factory Outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacterer that owns it.
    False
  13. A store's atmosphere is the overall impression conveyed by a store's physical layout, decor, and surroundings.
    True
  14. Supermarkets are self service retailers that specialize in food and food products although many now carry nonfood items as well.
    True
  15. Pick of the Litter just purchased a sizable plot of land on which it will build a store building with a large parking lot. Across the street is a collection of specialty shops and a furniture store. Pick of the Litter will be part of a strip shopping center.
    False
  16. Electronic retailing include the 24 hour, shop-at-home television networks and online retailing.
    True
  17. Off-price retailers differ from other discount stores in the merchandise they carry. While most other discounters offer a predictable assortment of merchandise, the styles and brand offered at off-price retailers change frequently because they buy only what is currently available at a good deal.
    True
  18. The person who called Alisa last night and try to sell her double-paned windows for her home was using inbound telemarketing.
    False
  19. Marketers who use nonretailing no longer have to worry about the "place" element of the four P's.
    False

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