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What three things does success in the nomination game require?
- media attention
master game plan candidates lay out to guide their electoral campaign
What is the first step toward party nomination?
Having a strong electoral base
National Party Convention
supreme power within the party works to selec presidential and vice presidential candidates and write a party platform
What are the two paths to the national convention?
voters in a state go tothe polls and vote for a candidate or delegates pledged to that candidate
commission formed at 1968 Democratic convention in response to demands for reform by minority groups and others who sought better representation
politicians awarded convention seats on the basis of their position as party officeholders and officials
recent tendency of states to hold primaries early in the calendar in order to capitalize on media attention
What are the two most important states for primaries and caucuses?
Iowa and New Hampshire
What are three criticisms of primaries and caucuses?
- disproportionate attention to early primaries/caucuses
- money plays too big a role
- system gives too much power to media
What are two proposals to replace caucuses and primaries?
- National Primary
- Regional Primaries
a proposal that would replace caucuses and primaries with a national primary held early in the election year
a proposal that would replace caucuses and primaries with a series of primaries hld in each geographic region
party's statement of its goals and policies for the nex 4 years; formal statement of party beliefs
candidates allocate their scarce resources of time, money, and energy to achieve political objectives
method of raising money for a political cause/candidate by sending info and requests for money to people whose names appear on lists of those who have supported similar views or candidates in the past
The amount of media candidates receive is determined by what 2 factors?
- use of advertising budget
- "free" attention as newsmakers
Federal Election Campaign Act
created the Federal Election Commission, provided public financing for presidential primaries and general elections, limited presidential campaign spending, required disclosure, and attempted to limit contributions
What were 2 goals of the Federal Election Campaign Act?
- tighten reporting requirements for contributions
- limit overall expenditures
Buckley v. Valeo
Supreme Court struck down as a violation of free speech the portion of the FEC act that limited the amount individuals could contribute to their own campaigns
political contributions earmarked for party-building expenses at the grassroots level or for generic party advertising - not subject to limits
funding vehicles formed through a corporation, union or interest group
What type of relationship exists between PACs and candidates?
"the doctrine of sufficiency"
the idea that enough money must be spent to get a message across effectively, but outspending the opponen is not always necessary
What 3 effects do campaigns have on voters?
What are 3 factors that weaken campaigns' impact on voters?
- selective perception of people
- people continue to identify with parties
- incumbents start with name recognition and a track record
phenomenon that people often pay attention most to things they already agree with and interpret according to their own predispositions