Power and performance sports reaffirm gender differences and a form of gender ideology that privileges men over women
Corporate sponsors market athletes who embody a corporate emphasis on productivity efficiency and dedication to performance in the face of barriers.
Participation and Pleasure Sports
Will grow as connections are given priority over confrontation
Sponsorships will be difficult to obtain and maintain
Factors predicting growth:
Concerns about health and fitness
Groups seeking alternative sports participation Preferences among older people
Values brought to sports by women
Identify major themes in sports and predictions for the future
race and ethnicity-
education and sport
Influencing trends in sport
technology to push human limits
Telecommunications and Electronic Media
Organization and rationalization
Commercialism and consumption
Changing demographic composition
Using theories for change in sports
want to change symbols, values, norms,
explain how people use power.
Use Reformist strategies
Popular among people who emphasize equity and fairness
Emphasise expanding participation opportunties
Make a positive change.
Use sport to facilitate changes beyong the field
Use theories to plan strategies
Choose a vantage point for making changes
Based on belief that sport participation produces positive consequensces
Ethical foundations of sports must be restored and maintained
Participation opportunities must be increased.
Achieving Improvement/reaching a reformist goal
Make changes that promote fair competition
Character building experiences
Opportunties for everyone to participate
Control cheating, deviance and drug use
Eliminate discrimination from policy and programs
Must get others tocooperate on prioritization of these changes
explain process through which social worlds are produced reproduced and transformed. To change sports we must change symbols values norms avocabularies beliefs and ideologies that people use to make sense of and give meaning to sports.
Focuses on issues of ideology representation and power dynamics in society