Marketing Management

Card Set Information

Author:
gmhammer
ID:
83614
Filename:
Marketing Management
Updated:
2011-05-03 22:02:31
Tags:
Pricing
Folders:

Description:
Zoning and Referencing Price
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  1. Pricing Zone
    • Zone Agreement
    • Lower bound (firm cost)
    • Upperbound (customer budget)
    • Contract Price
    • Buyer's surplus
    • Seller's surplus
  2. Reference Pricing: Internal Reference Prices
    Consumers have a set price or price range in their mind.
  3. Reference Pricing: External Reference Prices
    The price consumers see at the store or hear about from ads or friends

    External Reference Prices form our Internal Reference Prices
  4. Reference Pricing
    Repeated external reference price will help increase internal reference prices.

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