Marketing Management

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Inbound Logistics- primary activites
- Receiving
- Storing
- Inventory Control
Operations
- Machining
- Packaging
- Assembly
- Other transformation inputs
Outbound Logistics
Activities required to get the finished product to the customer.
- Warehousing
- Order Fulfillment
- Transportation
- Distribution
Marketing and Sales
Activities associated with getting the customers to buy the product.
- Channel selection
- Advertising
- Promotions
- Selling
- Pricing Retail Management
Service
The activites that maintain and enhance the product's value
- Customer support
- Repair service
- Installation
- Training
- Spare parts managment
- Upgrading
Procurement- seconday activites
- Procurement of Raw Materials
- Servicing
- Spare Parts
- Buildings
Techonology Development
Used to support the primary activites.
- R&D
- Process automation
- Design/Redesign
Human Resource Management
- Recruiting
- Development (edu.)
- Retention and Compensation
Firm Infrastructure
- General management
- Planning
- Legal
- Finance
- Acconting
- Quality management
Key Point

Supply chain members only exist if they add value to the final product is some way.
Key Point

If another supply chain member can perform the same job then conflict may ensue causing someone to leave the chain.
Disintermediation

The shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, is common in the electronic channel.