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Marketing Management
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Inbound Logistics- primary activites
Receiving
Storing
Inventory Control
Operations
Machining
Packaging
Assembly
Other transformation inputs
Outbound Logistics
Activities required to get the finished product to the customer.
Warehousing
Order Fulfillment
Transportation
Distribution
Marketing and Sales
Activities associated with getting the customers to buy the product.
Channel selection
Advertising
Promotions
Selling
Pricing Retail Management
Service
The activites that maintain and enhance the product's value
Customer support
Repair service
Installation
Training
Spare parts managment
Upgrading
Procurement- seconday activites
Procurement of Raw Materials
Servicing
Spare Parts
Buildings
Techonology Development
Used to support the primary activites.
R&D
Process automation
Design/Redesign
Human Resource Management
Recruiting
Development (edu.)
Retention and Compensation
Firm Infrastructure
General management
Planning
Legal
Finance
Acconting
Quality management
Key Point
Supply chain members only exist if they add value to the final product is some way.
Key Point
If another supply chain member can perform the same job then conflict may ensue causing someone to leave the chain.
Disintermediation
The shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, is common in the electronic channel.
Author
gmhammer
ID
83621
Card Set
Marketing Management
Description
Porter's Value Chain
Updated
5/4/2011, 2:03:43 AM
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