Marketing Management

Card Set Information

Author:
gmhammer
ID:
83638
Filename:
Marketing Management
Updated:
2011-05-03 22:14:51
Tags:
Supply Chain
Folders:

Description:
Objectives
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The flashcards below were created by user gmhammer on FreezingBlue Flashcards. What would you like to do?


  1. Increase availability of good to customers
    • Getting product in right retailers
    • In-store product positioning
    • Getting product moved geographically
  2. Satisfy Customer Service Needs
    • Installing/repairing
    • After purchase use
    • Returns
  3. Product Promotion
    • Motivating retailers
    • Effective Point of Purchase effort
  4. Market Information
    Flow of customer information UP through supply chain.

What would you like to do?

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