Card Set Information
Retail Distribution Considerations
Full retail converage- it can be found in many stores
Maximizes product availability
Limited retail support
Low involvement, consumer goods.
(Frequently purchases consumer durables, groceries, commodities)
Close match in product target market and retailer target market.
Very limited locations
Heavily reliant on single retailers
High involvement; specialty shoppers
(branded jewelry; designer lables; monopolistic, non-direct competition, items.)
Provides a selectively-broad distribution.
Department stores- competition between retailers in usually heavy.
TVs, electronics, select fashion brands.
Mid-upper priced sporting goods.