Marketing Management

Card Set Information

Author:
gmhammer
ID:
83640
Filename:
Marketing Management
Updated:
2011-05-03 22:22:42
Tags:
Supply Chain
Folders:

Description:
Retail Distribution Considerations
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The flashcards below were created by user gmhammer on FreezingBlue Flashcards. What would you like to do?


  1. Intensive
    Full retail converage- it can be found in many stores
  2. Intensive
    • Maximizes product availability
    • Limited retail support
    • Low involvement, consumer goods. (Frequently purchases consumer durables, groceries, commodities)
  3. Exclusive
    Close match in product target market and retailer target market.
  4. Exclusive
    • Very limited locations
    • Heavily reliant on single retailers
    • High involvement; specialty shoppers (branded jewelry; designer lables; monopolistic, non-direct competition, items.)
  5. Selective
    Provides a selectively-broad distribution.
  6. Selective
    • Shopping goods
    • Department stores- competition between retailers in usually heavy.
    • TVs, electronics, select fashion brands.
    • Mid-upper priced sporting goods.

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