MARKETING final 3013

reach the point of product origin to the consumer with the purpose of moving products to the final destination.

negotiate with one another, buy and sell products , facilitate the ownership

the difference between the amount of product produced and the amount and end user wants to buy

the lack of all items a customer needs

when a customer is not ready to buy a product

its harder to get something that isnt around the area

they own the merchandise and control the terms of sale

retailers and wholesalers

• whether the product is standarized or customized for the consumer.
• like insurance

affecting wholesaler choice include how long the buyer is willing to wait to receive product

ex:buying book online

whether it will sell in one area

contacting potential customers, determining goods and services, assuming the risk of your inventory

overcome temporal and spatial discrepncies, mantaining inventory,

gathering info about other channel and consumers, facilitate the glow of goods to the final consumer

markets withh small manufacturers and mayn retailers

wholesaler channel is used for low cost items that are frequently purchased, candy, cigs, magazines

• givinig managers total visibility of the supply chain both inside and outside the firm.
• -customer driven

lower inventory, transportation, warehousing, and packaging costs

• power, control, leadership, conflict, and partnering
• chanel power- control other chanel members
• chanel control-one member controls another
• chanel leadership-excercise authority

• 1. sourcing and producing materials and supplies.
• 2. production scheduling
• 3.order processing
• 4.inventory control
• 5.warehouse materials and handling
• 6. transportation

develops and maintains an adequate assortment of materials of products to meet a manufacturers or customers demands.

• cost
• transit time
• reliability
• capability
• accessiblity
• traceability

• -advanced computer techonlogy
• -outsourcing logistics functions-warehousing to a third party
• -electronic distribution-etrade , Itunes, and movies.com

spread of free trade agreements and treaties, global marketing channels and management of the supply chain have become increasingly important to US corporations that export their products manufactured abroad

activities directly related to sale of goods and services to the consumer for personal , nonbusiness,

classified by ownerships, level of service, product assortment and price

• -ownership
• -level of service
• -product assortment
• -price

• Department Stores-carry everything
• Speciality Stores- (footlocker) specializing in a type of merchandise
• Supermarkets-large, self serviced
• Drugstores
• Convinience store-mini supermarket
• Category Killers- narrow mech(best buy)

• Automatic Vending-machines
• direct retailing-door to door
• direct marketing-from their home
• electronic retailing-tv networks, online retailing

• defining a target mix
• choosing the retailing mix

first element is the product offering, decide what to sell on basis of what their target market wants to buy.

advertising, public relations, and sales promotion

• advertising-paid communication in the sponsor or company is identified.
• public relations-helps organization communicate with its customers, suppliers,
• sales promotion- stimulate immediate increases in demand
• personal selling-perosnal paid for comm

• attention, interest, desire, and action.
• attention-gain att of target market
• interest- simple awareness of a brand leads to sale
• -desire- convince
• -actions- target market hasnt been convinced.

• nature of the product-
• stage in profuct lifestyle
• target market characteristics
• available funds
• push and pull strategies

• Institutional-enhance image
• product-promotes good or specific service

• pioneer-demand for new
• competitive- influence demand for specific brand

advertising campaign