Media Law

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  1. ASCAP, BMI, and SESAC can best described as..
    music licensing oranizations
  2. Under the legal concept of "substantiation, the FTC
    can require an advertiser to prove factual claims made in ads.
  3. Which one of the followingis NOT one of the criteria discussed in class that the courts use to determine fair use in a copyright case?
    the length of tim the copyright has bee in force
  4. Which one of the following statements is true concerning the legal status of the practice of using mock-ups and props in advertising (sometimes called "propping")?
    the use of :propping: or mock-ups in and ad is not considered deceptive unless it is likely t affect an average persons purchasing behavior.
  5. the legal principle that states truthful advertising for legal products has at least some First Amendment protection is referred to as...
    the commercial speech doctrine
  6. which one of the following advertising claims best illustrates the practice known as "puffery"
    "rc tats bests!"
  7. According to FTC guielines, in order for an ad to meet the legal definition of "false or deceptive" it must...
    be shown that the deception was significnt enough to affect purchasing behavior
  8. The Lanham Act is most closely associated with which one of the following?
    False and deceptive advertising
  9. the FTC bait or bait and switc advertising to be false and deceptive. which of the following scenarios correctly describes bait and switc advertising?
    A store advertises a sofa bed for $200 but the clerk tells you they have already sold the only one the had at that price and offers you a great deal on a better model for $400
  10. In clas we discussed a famous case in shich the FTC found "propping" in an advertising phto to be deceptive. what product was involved in this famous case?
    Campbell's soup
  11. A typical ASCAP blanket license provides permission for
    public distribution rights
  12. Under CPYRGHT law, one ma make "fair use" of a copyright holder's permission. of te five situations below which one is elast likely to be considered "fair use"? Assume in all cases that the use was without permission.
    A best seling author includes in her newest novel a 5 line quote from the lyrics of a recent song...
  13. In class, we saw 2 commercials for Baer's prescription drug "yaz". These ads were shown to illustrate the concept of ....
    corrective advertising
  14. the FTC considers it false and deceptive to advertise goods or services with the intent not to sell them as dvertised or to advertise goods and services with the intent not to supply reasonable expected public demand. this type of advertising is commonly referred to as...
    bait advertising
Card Set:
Media Law
2011-05-12 03:33:56

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