The benefits a customer recieves from buying a good or service
The activity, set of institiutions, and processes for creating, communicating, delivering and exchanging offerings that have value for the customers, clients, partners, and society at large.
Buyers, sellers, or investors in a company, community residents, and even citizens of the nations where goods and servises are made or sold- in other words, any person or organization that has a "stake" in the outcome.
The ultimate user of a good or service
A management orientation that focuses on identifying and satifying consumer needs to ensure the organization's long-term profitability.
The recognition of any difference between a consumer's actual state and some ideal or desire state.
The desire to satisfy needs in specific ways that are culturally and socially influenced.
The outcome sought by a customer that motivates buying behavior- that satisfies a need or want.
Customers' desire for products coupled with the resources needed to obtain them.
All the customers and potential customers who share a common need that can be satisfied by a specific product, who have the resources to exchange for it, who are willing to make the exchange, and who have the authority to make the exchange.
Any location or medium to conduct an exchange
The usefulness or benefit consumers recieve from a product
The process by which some transfer of value occurs between a buyer and a seller