COM 110

Card Set Information

COM 110
2010-03-01 22:07:47
Ch 3

Key Terms
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  1. Androgynous
    Possessing both masculine and feminine traits
  2. attribution
    the process of attaching meaning to behavior
  3. empathy
    the ability to project oneself into another person's point of view so as to experience the other's thoughts and feelings.
  4. ethnocentrism
    the attitude that ones's own culture is superior to others
  5. gender role
    socially aproved ways that men and women are expected to behave
  6. halo effect
    the power of the first impression to influence subsequent perceptions
  7. interpretation
    the process of attaching meaning to sense data; synonymous with Decoding (the process in which a receiver attaches meaning to a message)
  8. narrative
    a perception of the world shared by a collection of people. narratives can be described in terms of a dramatic theme.
  9. negotiation
    a process in which two or more parties discuss specific proposals in order to find a mutually acceptable agreement.
  10. organization
    arranging information in a meaningful way
  11. perception checking
    a three part method for verifying the accuracy of interpretations, including a description of the sense data, two possible interpretations, and a request for confirmation of the interpretations
  12. pillow method
    a method for understanding an issue from several perspectives rather than with an egocentric "I'm right and you're wrong" attitude.
  13. punctuation
    the process of determining the casual order of events
  14. selection
    the first stage in the perception process in which some data are chosen to attend to and others ignored
  15. self-serving bias
    the tendency to interpret and explain information in a way that casts the perceiver in the most favorable manner
  16. stereotyping
    categorizing individuals according to a set of characteristics assumed to belong to all members of the group.
  17. sympathy
    compassion for another's situation.