Bus 10 CH 13

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Author:
Asianrice
ID:
8882
Filename:
Bus 10 CH 13
Updated:
2010-03-02 20:03:19
Tags:
business 10
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Description:
Exam 4
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  1. MARKETING
    THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION,PRICING,PROMOTION AND DISTRIBUTION OF GOODS AND SERVICES TO FACILITATE EXCHANGES THAT SATISFY INDIVUAL AND ORGANIZATIONAL OBJECTIVES
  2. MARKETING CONCEPT
    A THREE PART BUSINESS PHILOSOPHY: A CUSTOMER ORIENTATION, SERVICE ORIENTATION AND PROFIT ORIENTATION
  3. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
    THE PROCESS OF LEARNING AS MUCH AS PISSIBLE ABOUT CUSTOMERS AND DOING EVERYTHING YOU CAN TO SATISFY THEM- OR EVEN EXCEED THEIR EXPECTATIONS WITH GOODS AND SERVICES OVER TIME.
  4. MARKETING MIX
    THE INGREDIENTS THAT GO INTO A MARKETING PROGRAM: PRODUCT, PRICE, PLACE,PROMOTION
  5. PRODUCT
    ANY PHUSICAL GOOD,SERVICE, OR IDEA THAT SATISFIES A WANT OR NEED PLUS ANYTHING THAT WOULD ENCHANCE THE PRODUCT IN THE EYES OF THE CONSUMER, SUCH AS THE BRAND
  6. PROTOTYPE
    SAMPLE OF THE PRODUCT
  7. TEST MARKETING
    THE PROCESS OF TESTING PRODUCTS AMONG POTENTIAL USER
  8. BRAND NAME
    A WORD, LETTER OR GROUP OF WORDS OR LETTERS THAT DIFFERENTITATES ONE SELLER'S GOODS OR SERVICES
  9. PROMOTION
    ALL THE TECHNIQUES SELLERS USE TO MOTIVATE PEOPLE TO BUY THEIR PRODUCT OR SERVICES
  10. MARKETING RESEARCH
    THE ANALYSIS OF MARKETS TO DETERMINE OPPORTUNITIES AND CHALLENGES, AND TO FIND THE INFO NEEDED TO MAKE GOOD DECISIONS
  11. SECONDARY DATA
    INFO THAT HAS ALREADY BEEN COMPILED BY OTHERS AND PUBLISHED.
  12. PRIMARY DATE
    DATA THAT YOU GATHER YOURSELF
  13. FOCUS GROUP
    SMALL GROUP OF PEOPLE WHO MEET UNDER THE DIRECTION OF A DUSCUESSION LEADER TO COMMUNICATE THEIR OPINIONS ABOUT THE ORGANIZATION, ITS PRODUCT OR OTHER GIVEN ISSUES
  14. ENVIRONMENTAL SCANNING
    THE PROCESS OF IDENTIFYING THE FACTORS THAT CAN AFFECT MARKETING SUCCESS
  15. CONSUMER MAREKET
    ALL THE INDIVDUALS OR HOUSEHOLDS THAT WANT GOODS AND SERVICES FOR PERSONAL CONSUMPTIONS
  16. BUSINESS TO BUSINESS MARKET (B2B)
    ALL THE INDIVDUALS AND ORGANIZATIONS THAT WANT GOODS AND SERVICES TO USE IN PRODUCING OTHER GOODS AND SERVICES OR SELL, RENT OR SUPPLY GOODS TO OTHERS
  17. MARKET SEGMENTATION
    THE PROCESS OF DIVIDING THE TOTAL MARKE INTO GROUPS WHOSE MEMBERS HAVE SMILIAR CHARACTERISTICS
  18. TARGET MARKETING
    MARKET DIRECT TOWARDS THOSE GROUPS AN ORGANIZATION DECIDES IT CAN SERVE PROFITABLY
  19. GEOGRAPHIC SEGMENTATION
    DIVIDING THE MARKET BY GEOGRAPHIC AREA
  20. DEMOGRAPHIC SEGMENTATION
    DIVIDING THE MARKET BY AGE INCOME AND EDUCATION LEVEL
  21. PHYSCHOGRAPHNIC SEGMENTATION
    DIVIDING THE MARKET USING THE GROUP'S VALUES, ATTITUDES, AND INTERESTS
  22. BENEFIT SEGMENTATION
    DIVIDING THE MARKET BY DETERMINING WHICH BENEFITS OF THE PRODUCT TO TALK ABOUT
  23. VOLUME, OR USEAGE, SEGMENTATION
    DICIDING THE MARKET BY USAGE (VOLUME OF USE)
  24. NICHE MARKETING
    THE PROCESS OF FINDING SMALL BUT PROFITBALE MARKET SEGMENTS AND DESIGN OR FIND PRODUCTS FOR THEM
  25. ONE TO ONE MARKETING
    DEVELOPING A UNIQUE MIX OF GOODS AND SERVICES FOR EACH INDIVIDUAL CUSTOMER
  26. MASS MARKETING
    DEVELOPING PRODCUTS AND PROMOTIONS TO PLEASE LARGE GROUPS OF PEOPLE
  27. RELATIONSHIP MARKETING
    MARKETING STRATEGY WITH THE HOAL OF KEEPING INDIVIDUAL CUSTOMERS OVER TIME BY OFFERING THEM PRODUCTS THAT EXACTLY MEET THEIR REQUIREMENTS
  28. STAKEHOLDER MARKETING
    ESTABLISHING AND MAINTAINING MUTUALLY BENFICIAL EXCHANGE RELATIONSHIPS OVER TIME WITH ALL THE STAKEHOLDERS OF ORGANIZATION
  29. GREEN PRODUCT
    A PRODUCT WHOSE PRODUCTION,USE,AND DISPOSAL DON'T DAMAGE THE ENVIRONMENT
  30. COGNITIVE DISSONANCE
    BUYERS' REMORSE

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