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term that refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation
supply chain management = SCM
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an operation in which merchandise is produced and distributed in the right quantities, to the right locations, at the right time, as well as to minimize systemwide costs while satisfying the service levels their customers require.
supply chain management
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firms that buy products from manufacturers and resell them to retailers, and retailers sell products directly to consumers
wholesalers
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set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption
marketing channel
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consists of all the institutions and marketing activities in the marketing process
marketing channel
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describes the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption
logistics management
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the element of SCM that concentrates on the movement and control of physical products
logistics
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includes an awareness of the relationships among members of the supply chain or channel and the need to coordinate efforts to provide customers with the best value
SCM
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supply chains add ____
value
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supply chains streamline distribution by doing what 3 things?
- reduce number of transactions
- increase value for consumers
- more efficient and effective
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supply chain affects marketing in what 2 ways?
- fulfilling delivery promises
- meeting customer expectations
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Steps of typical order-to-delivery process (3)
- order creation
- order processing
- physical delivery
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every marketing decision is affected by and has an effect on what?
the supply chain
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a facility for the receipt, storage, and redistribution of goods to company stores or customers, may be operated by retailers, manufacturers, or distribution specialists
distribution center
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what are the 5 interrelated activities that emerge in supply chain management?
- making information flow
- making merchandise flow
- managing inventory
- designing the supply chain
- managing the relationships among supply chain partners
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In making information flow what are flows 1 thru 6?
 - Flow 1: Customer to store (CtoS)
- Flow 2: Store to buyer (StoB)
- Flow 3: Buyer to manufacturer (BtoM)
- Flow 4: Store to manufacturer (StoM)
- Flow 5: Store to distribution center (StoDc)
- Flow 6: Manufacturer to Distribution Center and Buyer (MtoDc/B)
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the black and white bar code found on most merchandise
UPC tag
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electronic document that the supplier sends the retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment
advanced shipping notice
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where does the purchase information at the point of sale go?
data warehouse
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the computer to computer exchange of business documents from a retailer to a vendor and back
electronic data interchange (EDI)
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what are the 3 main benefits of EDI?
- reduces cycle time
- improves overall quality of communications through better record keeping
- data transmitted are in a computer-readable format that can be easily analyzed
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an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer's inventory levels in each of its stores
vendor managed inventory (VMI)
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the manufacturer own the merchandise until it is sold by the retailer, at which time the retailer pays for the merchandise
cosignment
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P&G actually managing Walmart's inventory of P&G is an example of what?
Vendor Managed Inventory
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what is the sharing of forecast and related business information and collaborative planning between retailers and vendors to improve supply chain efficiency and product replenishment
collaborative, planning, forecasting, and replenishment (CPFR)
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when have a lot of bad weather and snow more people will be staying home and the birth rate will increase, making a rise in need/demand for diapers and baby formula is an example of
CPFR
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what is a supply chain in which: orders for merchandise are based on sales data; more accurate inventory; better when demand is uncertain
pull supply chain
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what is a supply chain in which: merchandise allocated based on forecast; does not need sophisticated IS system; good for steady demand items
push supply chain
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in a business with a constant demand, based on sales that actually happen, you are using what type of supply chain?
pull supply chain
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when you don't want to see what actual sales occur, but according to what sales might be in the future is what type of supply chain?
push supply chain
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although generally more desirable, a ____ approach is not the most effective in all situations. (which type of supply chain?)
pull
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when determining which distribution system to use. Knowing it has more accurate sales, enables retailer to carry less merchandise, easier to avoid running out of stock or having too much stock, and space is less expensive are several advantages to using _______
distribution center
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who is the person who coordinates deliveries to the distribution center
dispatcher
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the process of recording the receipt of merchandise as it arrives at a distribution center
receiving
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the process of going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received
checking
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tiny computer chips that automatically transmit to a special scanner all the information about a container's contents or individual products
Radio frequency identification tags (RFID)
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