MGKT Chapter 15 part 2

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Author:
ndumas2
ID:
92391
Filename:
MGKT Chapter 15 part 2
Updated:
2011-06-29 12:25:47
Tags:
MGKT LSU
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Description:
Terms from book that were left out of slides
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  1. global marketing
    marketing that targets markets throughout the world
  2. global vision
    reconizing and reacting to international marketing opportunities, using effective golobal marketing strategies, and being aware of threats from foreign competitiors in all markets
  3. job outsourcing
    sending US. jobs abroad
  4. multinational corporation
    a company that is heavily engaged in international trade, beyond exporting and importing
  5. capital-intensive
    using more capital than labor in the production process
  6. Mercosur
    the largest Latin American trade agreement, includes Argentina, olivia, Brazil, Chile, Colombia, Ecuador, Parguay, Peru, and Uruguay
  7. Urguay Round
    an agreement to dramtically lower trade barriers worldwide; created the World Trade Organization
  8. World Trade Organization (WTO)
    a trade organization that replaced the old General Agreement on Tariffs and Trade (GATT)
  9. General Agreement on Tariffs and Trade (GATT)
    a trade areement that contained loopholes that enables countires to avoid trade barrier reduction agreements
  10. North American Free Trade Agreement (NAFTA)
    an agreement between Canada, the United States and Mexico that created the world's largest free trade zone
  11. Central America Free Trade Agreement (CAFTA)
    a trade agreement, institted in 2005, that includes Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the United States
  12. European Union (EU)
    a free trade one encompassing 27 European Countires
  13. World Bank
    an international bank that offers low-intrest loans, advice, and information to developing nations
  14. International Monetary Fund (IMF)
    an international organization that acts as a lender of last resort providing loans to troubled nations, and also works that promote trade through finicial cooperation
  15. dumping
    the sale of an exported product a price lower than that charged for teh same or like product in the "home" market of teh exporter

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