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Making goods and services availiable in the right quantities and locations.
Channel of Distribution?
Any series of firms or individuals who participate in the flow of products from producer to final user or consumer.
Direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. Ex. Catalog.
Discrepency of Quantity?
The difference between the quantity of products it is economical for a producer to make and the quantity final consumers or users normally want.
Discrepency of Assortment?
The difference between the lines a typical producer makes and the assortment final consumers or users want.
They adjust the quantity or assortments of products handled at each level in a channel of distribution.
Involves collecting products from many small producers.
Dividing larger quantities into smaller quantities as producers get closer to final market.
Separating products into grades and qualities desired by different target markets.
Putting together a variety of products to give a target market what it wants.
Traditional Channel Systems?
Various channel members make little or no effort to cooperate with eachother.
A manager who helps direct the activities of a whole channel and trie sto avoid or resolve channel conflicts.
Vertical Marketing Systems?
Channel systems in which the whole channel focuses on the same target market at the end of the channel.
Marketing Chapter Ten