Florence - late 16th c. Noblemen who met at house of de Bardi - philosophers, composers (Caccini - not a nobleman). Discussed why music affects us. Greek style (solo singing), clean textures, clear diction, no excessive ornamentation - all this so text could be clearly understood. Also: discussed the importance of rhetoric (art of persuasion); liberal arts. Music was approached mathematically (intervals: perfect/imperfect) Recitative was the focus, not arias.