PR Global Information

Card Set Information

PR Global Information
2011-07-20 18:00:25
public relations golbal information

Public Relations global information
Show Answers:

  1. The unique location of an Internet server, a sp[ecific file (for example a web page) or an email user - it is also used to specify the location of data with computer storage.
    Web address
  2. Audio content broadcasted over the internet. The term serves as a broad description for any audio content , including streaming audio, podcasts, or other distribution methods.
    Audio Cast
  3. CSS - determines how a given elements is presented on a wepage - more control over teh appearance of a web page
    Cascading Style Sheet
  4. Ona website - a navigation tool that allows a user to see where the current page is in relation to the website's hierachy.
    Breadcrumb Trail
  5. A saved link to a web page
  6. A web-based venue for communities of users with a common interest to communicate in real time. Forums, discussions, in compasison, allow uses to post messages but don't have the capacity for interactive messagings.
    Chat Room
  7. Extensible Markup Language; a flexible way to create common infomration formats and share both the format and the data on the World Wide Web, intranets, elsewhere
  8. A server program that allows collaboration in forming the content of a website or other document via a website. With a wiki, any user can edit site content, including other users' contributions, using a regular web browser.
  9. A group of items, each of which represents one post (i.e. Blog post or MP# file). You subscribe to the channel when subscribing to the podcasts. Channel is used interchangeably with feed on many websites; may also be referred to as a "feed"
  10. A term for the small, often orange buttons used as links to RSS files. Mist podcatchers allow a user to drag and drop chicklets directly onto them to easily add a subscription.
  11. Short for weblog; a personal online journal that is frequently updated and intended for general public consumption
  12. Visiting websites without allowing anyone to gather information about which sites the user visited. Services are available that provide anonymity, diable pop-up windows and cookies, and conceal the visitor's IP address
    Anonymous Web Surfing
  13. CMS; a system used to manage website content in lieu of commercially avaiable code-based web design software
    Content Management System
  14. On a website, a program that counts and typically displays how many people have visited an HTML page
  15. The process of converting information into a digital format, organized in units of data called bits and bytes. His is the binary data that computers and many devices with pomputing capacity can process
  16. FTP - a standard internet protocol and the simplest way to exchnage files between computers on the internet
    File Transfer Protocol
  17. A worldwide system of computer networks conceived by the Advanced Research Projects Agency (ARPA) of the US government in 1969 and first known as the ARPANET.
  18. Registering, trafficking in or using a domain name with bad-faith intent to profit from from the goodwill of a trademark or celebrity belonging to someone else.
  19. Information a website puts on your hard disk so that it can remember something about you at a later time. typically, is records your preference when you use a particular site.
  20. A list of frequently asked questions, and answers that has become a common feature on internet sites.
  21. A single entry in a news feed or podcast channel. Each items contains an enclosure that links to the audio file for the podcast, include ID3 tags.
  22. Audio or video Programs targetting specific audeince demographic, as opposed to a broadcast
  23. A web feed that specifically supplies new headlines or posts to an RSS aggregator. Also called a news channel
    News Feed
  24. A marketing strategy using email and other mobile technology to send consumers information that they have agreed in advance to receive (opt-in email). Permission is a key provision in the 2003 Can Spam Act
    Permnission Marketing
  25. An e-mail fraud method. A perpetrator sends a legitimate-looking e-mail in an attempt to gather personal and/or financial information from recipeints.
  26. A basic internet program that lets you verify that a particular IP address exists and can accept requests
  27. An audiofile published on teh Internet with an RSS feed, allowing users to subscribe to automatic downloads of a series of such programs
  28. THe preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players such as the iPod
  29. A software application that automiatically checks for and downloads new podcast feeds.
  30. An enterprise that uses the Internet to act as an intermediary between a workstation user and the Internet so that the enterprise can ensure security, administrative control and chaching service
    Proxy Server
  31. A podcast that is sent directly to a smartphone or other mobile device without being sent to a laptop of desktop PC
  32. A set of technologies whereby information is delivered from a central server to a client computer, often by means of an Internet-based content delivery method
    Push Technology
  33. On a website, a technique for moving visitors to a different page or site when its address has been changed and visitors are familiar with the old address
  34. RDF Site Summary, formerly called Rich Site Summary or Really Simple Syndication; a method of describing news or other web content that is available for "feeding"( distribution or syndication) from an online publisher to web users.
  35. A program used to collect and read RSS feeds. Also known as a news reader, news aggregator
    RSS Aggregator
  36. An XML file that provides content or summaries of content and other metadata, that a user can subscribe to using a RSS aggregator.
    RSS Feed
  37. The process of someone creating an RSS feed from another website, as opposed to the individuals own content.
  38. Unsolicited e-mail. From teh sender's point-of-view, spam is a form of bulk mail, often sent to a list obtained from a spambot or to a list obtained by companies that specialize in creating email distribution lists.
  39. To copy an RSS link into a podcast organizer or loader application to download later
  40. Any technology that aids in gathering information about a person or organization without their knowledge
  41. Sound (audio) and pictures (video) transmitted on teh Internet in a streaming or continous fashion, using data packets.
    Streaming Media
  42. The supply of material for reuse and intergration with other material, often through a paid service subscription
  43. Uniform Resource Locator, previously Universal Resource Locator; the unique address for a file that is accessible on the Internet
  44. Universal Subscription Machanism, which allows certain podcasters to automatically add a subscription from an RSS file.
  45. The process of recording and storing data for later viewing, listening or reading
  46. The transmission of a file from one computer system to another, usually a larger computer system. From a network user's point-of-view, to upload a file to send it to another computer that is set up to receive it.
  47. Similar to podcasting, except that video files, instead of audio are published into RSS feeds; also called Vlogging or vodcasting
    Video Podcasting
  48. Video blog; a blog that contains video content
  49. A term for advanced Internet technology and applications, including blogs wikis, RSS and bookmark sharing. The two major components are the technological advances enabled by Ajax and other applicaitons such as RSS and Eclipse and the user empowerment that they support
    Web 2.0
  50. Standards ensuring that people with disabilities can use the web.
    Web Accessibility
  51. A website that consists of a series of entries arranged in reverse chronlogical order, often frequently updated with new information about particular topics.
  52. A type of web conference or web seminar that can be presented as an interactive dialogue between presneter and audience completely via the Internet, or a telephone-based presentation with complementing computer-based content. A webinar is "live".