Sports & Entertainment Marketing

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Author:
gingerpoulson
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9700
Filename:
Sports & Entertainment Marketing
Updated:
2010-03-08 23:34:59
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Marketing
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DECA Flashcards
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  1. An advantage to a sport/event business of filing bankruptcy is that the process often allows the business to:
    A. reorganize
    B. eliminate taxes
    C. sell assets
    D. increase profit margins
    A. reorganize
    (this multiple choice question has been scrambled)
  2. Which of the following is a total ban on exporting certain types of sporting goods and exercise equipment:
    A. Embargo
    B. Tariff
    C. Quota
    D. Inspection
    A. Embargo
    (this multiple choice question has been scrambled)
  3. A concert facility was fined $1 million for dumping toxic waste in the local river. What federal environmental regulation did the facility violate?
    A. Endangered Species Act
    B. Food Quality Act
    C. Clean Water Act
    D. Clean Air Act
    C. Clean Water Act
    (this multiple choice question has been scrambled)
  4. What would be the most cost effective and efficient means of distributing large quantities of golf balls and golf tees throughout a geographic region?
    A. Air carriers
    B. Rail carriers
    C. Water carriers
    D. Motor carriers
    D. Motor carriers
    (this multiple choice question has been scrambled)
  5. Technological advancements have made it possible for some sporting-good manufacturers to communicate directly with customers, which reduces the need to use
    A. suppliers
    B. warehouse personnel
    C. intermediaries
    D. freight carriers
    C. intermediaries
    (this multiple choice question has been scrambled)
  6. Which of the following is a legal requirement of most governments that has an impact on distribution:
    A. Insurance coverage
    B. Credit approval
    C. Export license
    D. Sales contract
    C. Export license
    (this multiple choice question has been scrambled)
  7. In the sport/event industry, horizontal conflict occurs among channel members that are ______ of the channel.
    A. at a low level
    B. on different levels
    C. at the same level
    D. on high levels
    C. at the same level
    (this multiple choice question has been scrambled)
  8. To make a request of a business associate or customer is one of the reasons why sport/event marketing employees write
    A. corporate memorandums
    B. sales letters
    C. persuasive messages
    D. letters on inquiry
    D. letters on inquiry
    (this multiple choice question has been scrambled)
  9. Which of the following is often the most effective way of giving instructions for completing job tasks:
    A. Persuasion
    B. Negotiation
    C. Comparison
    D. Demonstration
    D. Demonstration
    (this multiple choice question has been scrambled)
  10. What should sport/event businesses avoid doing in order to be ethical when providing information about services to customers?
    A. Overproducing
    B. Overeducating
    C. Overdelivering
    D. Overpromising
    D. Overpromising
    (this multiple choice question has been scrambled)
  11. When Brian got his job at FunTime Amusement Park, he made sure he knew how to use the cash register, became familiar with all the parks services and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?
    A. Being accurate
    B. Being efficient
    C. Following through
    D. Following up
    B. Being efficient
    (this multiple choice question has been scrambled)
  12. How can a sporting-goods salesperson try to reduce the number of customer complaints about the products customers buy?
    A. By using high-pressure selling techniques
    B. By approaching customers as soon as possible
    C. By identifying the customer's real needs
    D. By advising the customer from personal experience
    C. By identifying the customer's real needs
    (this multiple choice question has been scrambled)
  13. How can sport/event organizations distribute large quantities of pocket schedules in a cost-efficient manner?
    A. Mail to all residences and businesses within a 100-mile radius
    B. Ask local retailers and vendors to distribute them to their customers
    C. Deliver in person to individual residences and businesses
    D. Have managers distribute them to employees
    B. Ask local retailers and vendors to distribute them to their customers
    (this multiple choice question has been scrambled)
  14. What economic activity examines how money payments are divided between resource owners and producers?
    A. Production
    B. Distribution
    C. Exchange
    D. Consumption
    B. Distribution
    (this multiple choice question has been scrambled)
  15. Roe's Sporting Goods sews custom team uniforms for local sports teams by allowing customers to choose from various styles, colors, logos, and numbering for their uniforms. What type of utility is Roe's Sporting Goods demonstrating?
    A. Form
    B. Place
    C. Time
    D. Possession
    A. Form
    (this multiple choice question has been scrambled)
  16. A sport/event manager who helps an employee decide when and where products should be delivered performs which management function?
    A. Organizing
    B. Controlling
    C. Directing
    D. Staffing
    C. Directing
    (this multiple choice question has been scrambled)
  17. A major problem for individuals and private businesses in a socialist command economy is:
    A. competition
    B. taxes
    C. profit
    D. state-owned businesses
    B. taxes
    (this multiple choice question has been scrambled)
  18. Why do some governments set very high taxes on certain products?
    A. To increase profits for businesses
    B. To encourage more production
    C. To limit the sale of those items
    D. To make the items more appealing
    C. To limit the sale of those items
    (this multiple choice question has been scrambled)
  19. When sport/event businesses compete by offering consumers higher quality products, increased customer service, and attractive facilities, they are engaging in _________ competition.
    A. nonprice
    B. direct
    C. price
    D. pure
    A. nonprice
    (this multiple choice question has been scrambled)
  20. Why do governments usually calculate the unemployment rate on a monthly basis?
    A. To determine which businesses are failing
    B. To prepare for receiving less tax money
    C. To detect changes in the economy
    D. To help workers find new jobs
    C. To detect changes in the economy
    (this multiple choice question has been scrambled)
  21. The owner of Eckel's Sporting Goods has asked the manager to open another branch of the store. What phase of the business cycle would be most likely to benefit this new branch?
    A. trough
    B. expansion
    C. peal
    D. contraction
    B. expansion
    (this multiple choice question has been scrambled)
  22. Which of the following is a process that an athletic department's employees might use to develop political relationships within an organization?
    A. Counseling
    B. Networking
    C. Negotiating
    D. Compromising
    B. Networking
    (this multiple choice question has been scrambled)
  23. Employees who work in the sport/event industry can cope more easily with authoritarian leadersby developing
    A. patience
    B. initiative
    C. creativity
    D. assertiveness
    A. patience
    (this multiple choice question has been scrambled)
  24. Consensus building is a process that often enables a group to
    A. express an attitude
    B. reach an agreement
    C. create a stalemate
    D. define a philosophy
    B. reach an agreement
    (this multiple choice question has been scrambled)
  25. What might sport-marketing businesses offer customers in an effort to collect past-due accounts?
    A. Financial planning course
    B. New installment loan
    C. Additional credit card
    D. Revised payment plan
    D. Revised payment plan
    (this multiple choice question has been scrambled)
  26. To purchase equipment for his fitness center, Juan Rodriguez signed a promissory note for a loan. In this credit arrangement Juan is the
    A. borrower
    B. creditor
    C. lender
    D. depositor
    A. borrower
    (this multiple choice question has been scrambled)
  27. In order to open her sporting-goods business, Ali is borrowing $275,000 from a bank. So Ali understands the terms of the loan, the bank outlines the terms in a formal agreement and requires Ali to sign it. This is as example of a financial
    A. warranty
    B. contract
    C. proposal
    D. referral
    B. contract
    (this multiple choice question has been scrambled)
  28. Which of the following is an example of a lending investment:
    A. Homes
    B. Stocks
    C. Antiques
    D. Bonds
    D. Bonds
    (this multiple choice question has been scrambled)
  29. The Chrysler Theater is hosting the road show of "Annie." In which of the following cases would the theatre be liable for damages:
    A. During intermission, one attendee accidentally spills a drink on someone
    B. An attendee's car parked in a city lot gets broken into during the performance
    C. A guest trips on loose carpet in the hallway and sprains an ankle
    D. People complain that the theater-goers in front of them blocked their view of the show
    C. A guest trips on loose carpet in the hallway and sprains an ankle
    (this multiple choice question has been scrambled)
  30. When preparing a cash-flow statement, an amusement park would list the liquidation of assets as
    A. sales
    B. income
    C. utilities
    D. expenses
    B. income
    (this multiple choice question has been scrambled)
  31. A bicycle repair-shop owner developing an operating budget has determined that total expenses for the year will be $42,500. If the owner wants to have a gross proFit of $36,000, what amount of sales should be forecast?
    A. $78,500
    B. $81,000
    C. $82,000
    D. $76,500
    A. $78,500
    (this multiple choice question has been scrambled)
  32. What do sport-marketing businesses often calculate to determine if their output is generating an adequate amount of profit?
    A. Inventory level
    B. Tax liability
    C. Interest rate
    D. Marginal revenue
    D. Marginal revenue
    (this multiple choice question has been scrambled)
  33. When interviewing job applicants for a sport/event marketing position, it is often necessary for the interviewer to:
    A. ask applicant to fill out a tax form
    B. plan an appropriate orientation program
    C. verify information listed on the resume
    D. select the most qualified candidate
    C. verify information listed on the resume
    (this multiple choice question has been scrambled)
  34. As manager of event services, you are responsible for terminating a long-time employee whose position is being eliminated due to changes in technology. The best way to handle this situation is to
    A. ask the employee to assist in the training of a replacement
    B. write the employee a letter of dismissal
    C. explain the situation in such a way that is not threatening
    D. offer to help the employee find another job
    D. offer to help the employee find another job
    (this multiple choice question has been scrambled)
  35. Why should you give sport-marketing employees meaningful tasks from the beginning?
    A. To identify problem areas
    B. To discourage interest on the job
    C. To make them feel productive
    D. To summarize the day's activities
    C. To make them feel productive
    (this multiple choice question has been scrambled)
  36. Which of the following is true of a sport/event organization's marketing-information management system:
    A. It can provide relevant, accurate, and timely information
    B. It can prove valuable at just one point in time
    C. It generally disrupts the marketing process
    D. It is obsolete and does not meet the needs of marketers
    A. It can provide relevant, accurate, and timely information
    (this multiple choice question has been scrambled)
  37. Which of the following could be used to encourage an athletic organization's employees to communicate their dissatisfactions to management:
    A. Strikes
    B. Suggestion Boxes
    C. Contracts
    D. Right-to-work laws
    B. Suggestion Boxes
    (this multiple choice question has been scrambled)
  38. When obtaining marketing information from customers, it is unethical for a sporting-goods store to neglect to tell customers
    A. the monetary value of the information
    B. the relevance of the information
    C. where the information will be stored
    D. how the information will be used
    D. how the information will be used
    (this multiple choice question has been scrambled)
  39. Athletic organizations can retrieve external marketing data by accessing
    A. accounts receivable summaries
    B. web-based information services
    C. inventory management records
    D. computer-generated sales reports
    B. web-based information services
    (this multiple choice question has been scrambled)
  40. An individual wishing to start a gold practice range identifies the location of potential customers and the location of all competitors in order to
    A. recruit qualified employees
    B. obtain a bank loan
    C. identify necessary equipment
    D. assess a trading area
    D. assess a trading area
    (this multiple choice question has been scrambled)
  41. To determine how research data relate to the questions they have been raised, a sport/event marketing researcher must _____ the situation
    A. analyze
    B. survey
    C. observe
    D. experiment with
    A. analyze
    (this multiple choice question has been scrambled)
  42. Why would a manager include frequency tables in a marketing report that will be distributed to many departments in the sporting-goods chain?
    A. To compile a list of recommendations
    B. To further explain technical information
    C. To analyze the cost of conducting research
    D. To graphically depict various statistics
    D. To graphically depict various statistics
    (this multiple choice question has been scrambled)
  43. Entertainment marketers should identify their target markets after they have carefully examined
    A. past ticket sales records for similar events
    B. customized products that fit the needs of the market
    C. retired people with discretionary income
    D. available data and research about the segment
    D. available data and research about the segment
    (this multiple choice question has been scrambled)
  44. Which of the following is a question that the marketing-information management function can help fitness centers answer:
    A. What is the image of the business?
    B. What new products should be developed?
    C. Where will supplies be stored
    D. Where are customers located?
    D. Where are customers located?
    (this multiple choice question has been scrambled)
  45. Which of the following should sport-apparel retailers consider when determining whether it is cost effective to extend or reduce operating hours:
    A. Number of people walking by the store
    B. Type and variety of products available
    C. Periods when sales are strong or weak
    D. Operating hours of local competitors
    C. Periods when sales are strong or weak
    (this multiple choice question has been scrambled)
  46. Which of the following does not indicate a need to change marketing strategies:
    A. Actions of competitors
    B. Stable economic conditions
    C. Advancements in technology
    D. Changes in consumer attitudes
    B. Stable economic conditions
    (this multiple choice question has been scrambled)
  47. When Yvette began making plans to open Yvette's Gymnastics Instruction, she decided to offer her services to children ages 4-14. This process is known as _______ segmentation.
    A. behavioral
    B. market
    C. geographic
    D. psychographic
    B. market
    (this multiple choice question has been scrambled)
  48. What does a sport/event business develop during the marketing planning process?
    A. Advertisements
    B. Prospects
    C. Products
    D. Strategies
    D. Strategies
    (this multiple choice question has been scrambled)
  49. Sport/Event marketers should check on their markets periodically because markets can
    A. fail
    B. advance
    C. change
    D. lead
    C. change
    (this multiple choice question has been scrambled)
  50. Which of the following is an economic factor that a sport/event marketer should consider before entering a foreign market:
    A. Policy, frequency, and segment size
    B. Segment size, competitors, and demand
    C. Strategy, demand, and frequency
    D. Competitors, policy and reach
    B. Segment size, competitors, and demand
    (this multiple choice question has been scrambled)

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