An advantage to a sport/event business of filing bankruptcy is that the process often allows the business to:
A. reorganize
Which of the following is a total ban on exporting certain types of sporting goods and exercise equipment:
D. Embargo
A concert facility was fined $1 million for dumping toxic waste in the local river. What federal environmental regulation did the facility violate?
D. Clean Water Act
What would be the most cost effective and efficient means of distributing large quantities of golf balls and golf tees throughout a geographic region?
C. Motor carriers
Technological advancements have made it possible for some sporting-good manufacturers to communicate directly with customers, which reduces the need to use
A. intermediaries
Which of the following is a legal requirement of most governments that has an impact on distribution:
A. Export license
In the sport/event industry, horizontal conflict occurs among channel members that are ______ of the channel.
D. at the same level
To make a request of a business associate or customer is one of the reasons why sport/event marketing employees write
C. letters on inquiry
Which of the following is often the most effective way of giving instructions for completing job tasks:
B. Demonstration
What should sport/event businesses avoid doing in order to be ethical when providing information about services to customers?
A. Overpromising
When Brian got his job at FunTime Amusement Park, he made sure he knew how to use the cash register, became familiar with all the parks services and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?
B. Being efficient
How can a sporting-goods salesperson try to reduce the number of customer complaints about the products customers buy?
B. By identifying the customer's real needs
How can sport/event organizations distribute large quantities of pocket schedules in a cost-efficient manner?
C. Ask local retailers and vendors to distribute them to their customers
What economic activity examines how money payments are divided between resource owners and producers?
B. Distribution
Roe's Sporting Goods sews custom team uniforms for local sports teams by allowing customers to choose from various styles, colors, logos, and numbering for their uniforms. What type of utility is Roe's Sporting Goods demonstrating?
B. Form
A sport/event manager who helps an employee decide when and where products should be delivered performs which management function?
C. Directing
A major problem for individuals and private businesses in a socialist command economy is:
C. taxes
Why do some governments set very high taxes on certain products?
D. To limit the sale of those items
When sport/event businesses compete by offering consumers higher quality products, increased customer service, and attractive facilities, they are engaging in _________ competition.
C. nonprice
Why do governments usually calculate the unemployment rate on a monthly basis?
A. To detect changes in the economy
The owner of Eckel's Sporting Goods has asked the manager to open another branch of the store. What phase of the business cycle would be most likely to benefit this new branch?
A. expansion
Which of the following is a process that an athletic department's employees might use to develop political relationships within an organization?
C. Networking
Employees who work in the sport/event industry can cope more easily with authoritarian leadersby developing
C. patience
Consensus building is a process that often enables a group to
C. reach an agreement
What might sport-marketing businesses offer customers in an effort to collect past-due accounts?
C. Revised payment plan
To purchase equipment for his fitness center, Juan Rodriguez signed a promissory note for a loan. In this credit arrangement Juan is the
C. borrower
In order to open her sporting-goods business, Ali is borrowing $275,000 from a bank. So Ali understands the terms of the loan, the bank outlines the terms in a formal agreement and requires Ali to sign it. This is as example of a financial
D. contract
Which of the following is an example of a lending investment:
B. Bonds
The Chrysler Theater is hosting the road show of "Annie." In which of the following cases would the theatre be liable for damages:
C. A guest trips on loose carpet in the hallway and sprains an ankle
When preparing a cash-flow statement, an amusement park would list the liquidation of assets as
D. income
A bicycle repair-shop owner developing an operating budget has determined that total expenses for the year will be $42,500. If the owner wants to have a gross proFit of $36,000, what amount of sales should be forecast?
D. $78,500
What do sport-marketing businesses often calculate to determine if their output is generating an adequate amount of profit?
A. Marginal revenue
When interviewing job applicants for a sport/event marketing position, it is often necessary for the interviewer to:
B. verify information listed on the resume
As manager of event services, you are responsible for terminating a long-time employee whose position is being eliminated due to changes in technology. The best way to handle this situation is to
B. offer to help the employee find another job
Why should you give sport-marketing employees meaningful tasks from the beginning?
B. To make them feel productive
Which of the following is true of a sport/event organization's marketing-information management system:
A. It can provide relevant, accurate, and timely information
Which of the following could be used to encourage an athletic organization's employees to communicate their dissatisfactions to management:
B. Suggestion Boxes
When obtaining marketing information from customers, it is unethical for a sporting-goods store to neglect to tell customers
C. how the information will be used
Athletic organizations can retrieve external marketing data by accessing
B. web-based information services
An individual wishing to start a gold practice range identifies the location of potential customers and the location of all competitors in order to
D. assess a trading area
To determine how research data relate to the questions they have been raised, a sport/event marketing researcher must _____ the situation
C. analyze
Why would a manager include frequency tables in a marketing report that will be distributed to many departments in the sporting-goods chain?
D. To graphically depict various statistics
Entertainment marketers should identify their target markets after they have carefully examined
D. available data and research about the segment
Which of the following is a question that the marketing-information management function can help fitness centers answer:
B. Where are customers located?
Which of the following should sport-apparel retailers consider when determining whether it is cost effective to extend or reduce operating hours:
C. Periods when sales are strong or weak
Which of the following does not indicate a need to change marketing strategies:
A. Stable economic conditions
When Yvette began making plans to open Yvette's Gymnastics Instruction, she decided to offer her services to children ages 4-14. This process is known as _______ segmentation.
D. market
What does a sport/event business develop during the marketing planning process?
B. Strategies
Sport/Event marketers should check on their markets periodically because markets can
D. change
Which of the following is an economic factor that a sport/event marketer should consider before entering a foreign market:
