Rhetorical Analysis Terms (RATS) I

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  1. exigence
    writer's motivation to write; speaker's to speak
  2. rhetorical devices
    devices that cause the reader to agree with the writer
  3. LIDDS
    Language, Imagery, Diction, Detail, Syntax
  4. tone
    shows what author's attitude(s) is/are
  5. attitude
    author's feelings toward a particular subject they are speaking/ writing about
  6. stucture of argument
    organization, sometimes logical, circular, anecdoatl, or narrative
  7. ethos
    author's credibility
  8. situational ethos
    a person's reputation
  9. inventive ethos
    how the particular person is percieved
  10. logos
    logic, facts, logical reasoning
  11. pathos
    appeal to emotion, effective; desire, patriotism, etc....
  12. cultural context
    language, expectation of audience
  13. thesis
    central idea of persuasion, in intro usually
  14. implied thesis
    never clearly stated, yet understood
  15. assertion
    main argument that supporsts thesis; topic sentence
  16. point of view
    perspective/ stance from which an author writes; 1st person, 2nd, 3rd, student to school board v teacher to school board
  17. call to action
    an appeal to do something; vote, consider
  18. authority
    subject matter expert; professer, PhD, etc..
  19. anaphora
    • same words repeated at beginning of sentences, clauses, etc.
    • *words have to have meaning, not like "too"- that's paralellism*
  20. anticipation
    to predict and use/ refute opposing arguments
  21. concession
    yield to opposing argument to better counter opponent's argument and boost credibility and logos
  22. anecdote
    short narrative told to provide an example or truth
  23. parallelism
    repetitive, similar structure (chiasmus)
  24. diction
    word choice
  25. connotation
    emotional implications and expressions drawn from word
  26. denotation
    literal, dictionary definiton of a word
  27. rhetorical question
    question offered by author to emphasixe point and to involve audience, no answer expected
  28. refutation
    prove wrong by argument or evidence
  29. hortatory subjunctive
    • encouraging subjunctive, "let us"
    • -inclusion of writer and audience together, raises ethos
  30. inclusive 3rd person
    "we and us"
  31. scare quotes
    • "air quotes", marks used to indicate sarcasm
    • -reduces ethos of word or phrase in quotes
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Rhetorical Analysis Terms (RATS) I
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