Sports Marketing 2

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Author:
gingerpoulson
ID:
9740
Filename:
Sports Marketing 2
Updated:
2010-03-09 09:04:39
Tags:
Marketing
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Description:
DECA study cards
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  1. Which of the following is an economic factor that a sport/event marketer should consider before entering a foreign market:
    A. Customers
    B. Values
    C. Age
    D. Infrastructure
    D. Infrastructure
    (this multiple choice question has been scrambled)
  2. The primary reason for a snow-ski manufacturer to forecast sales is to obtain information to use in
    A. business planning
    B. advertising copy
    C. staff training
    D. evaluating salespersons
    A. business planning
    (this multiple choice question has been scrambled)
  3. Which of the following marketing-plan objectives might provide the most increase in revenue for a sport-apparel distributor:
    A. Impose a 5% surcharge on customers who pay on credit
    B. Increase prices by 50% across the board
    C. Decrease the salaries of all employees by 10%
    D. Reach more customers to increase sales by 20%
    D. Reach more customers to increase sales by 20%
    (this multiple choice question has been scrambled)
  4. As a result of evaluating the performance of its marketing plan, a swim and racquet club might decide to make changes if it discovers that the
    A. people are renewing memberships
    B. objectives are not being achieved
    C. regulations are not being enforced
    D. employees are working to capacity
    B. objectives are not being achieved
    (this multiple choice question has been scrambled)
  5. To conduct an effective marketing audit, a sporting-goods retail chain should use a systematic and ____ approach.
    A. objectionable
    B. comprehensive
    C. general
    D. sensitive
    B. comprehensive
    (this multiple choice question has been scrambled)
  6. One reason for a treadmill manufacturer to monitor its internal records is to obtain information that it can use to
    A. track the activities of its competitors
    B. make decisions about future operations
    C. understand global economic conditions
    D. handle employee problems & complaints
    B. make decisions about future operations
    (this multiple choice question has been scrambled)
  7. A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating?
    A. Multistage
    B. Heat
    C. Tri-Level
    D. Scramble
    A. Multistage
    (this multiple choice question has been scrambled)
  8. Why do event organizers develop production schedules?
    A. To analyze safety and health considerations for the event
    B. To arrange for the media to broadcast the event
    C. To organize rehearsals prior to the day of the event
    D. To outline all of the activities needed to prepare for the event
    D. To outline all of the activities needed to prepare for the event
    (this multiple choice question has been scrambled)
  9. Requiring employees to wear appropriate clothing on the job is one way that a sport-equipment manufacturer can maintain a(n)
    A. safe work environment
    B. comfortable atmosphere
    C. sanitary facility
    D. industrial image
    A. safe work environment
    (this multiple choice question has been scrambled)
  10. The function performed by a sport/event marketer in obtaining goods to be resold is
    A. credit
    B. purchasing
    C. exchange
    D. management
    B. purchasing
    (this multiple choice question has been scrambled)
  11. One way for a basketball arena to determine if it is operating in the most efficient manner is to
    A. evaluate its systems and procedures
    B. distribute a survey to its competitor
    C. develop a list of financial objectives
    D. hire an international tax consultant
    A. evaluate its systems and procedures
    (this multiple choice question has been scrambled)
  12. A fitness center that inspects its equipment on a regular basis is practicing
    A. preventative maintenance
    B. vendor analysis
    C. form utility
    D. physical inventory
    A. preventative maintenance
    (this multiple choice question has been scrambled)
  13. A fitness center should help employees to prevent accidents and injuries by providing
    A. a convenient lunch room
    B. attractive furnishings
    C. a comfortable lounge area
    D. a safe work environment
    D. a safe work environment
    (this multiple choice question has been scrambled)
  14. Why do sport/event marketers send representatives to trade shows?
    A. to contact employees
    B. to visit associates
    C. to identify competitors
    D. to meet new vendors
    D. to meet new vendors
    (this multiple choice question has been scrambled)
  15. Determine whether the following statement is true or false: Most people have the same kind of work style
    A. true. most people approach tasks in the same way.
    B. false, each individual has a workstyle of his/her own
    C. true, most people do their best work in the morning
    D. false, work style has been divided into categories
    B. false, each individual has a workstyle of his/her own
    (this multiple choice question has been scrambled)
  16. Many governments develop laws that restrict business practices involving the sale of goods below cost. The purpose of this form of legislation is to prevent _______ pricing.
    A. competitive
    B. inflationary
    C. markdown
    D. predatory
    D. predatory
    (this multiple choice question has been scrambled)
  17. What are sporting-goods businesses responding to when they change their selling prices to correspond to changes in what customers can afford to buy?
    A. Product mix
    B. Economic growth
    C. Market share
    D. Elastic demand
    D. Elastic demand
    (this multiple choice question has been scrambled)
  18. A hockey team raises prices for soft drinks at its arena by 25 cents per cuop. They sell half as many soft drinks as they did before the price change. The small price change had a big impact on sales. This is an example of _____ demand.
    A. smoothing
    B. elastic
    C. unitary
    D. inelastic
    B. elastic
    (this multiple choice question has been scrambled)
  19. A sport/event business might decide to offer certain products to customers if other businesses are successfully selling those products. This is an example of marketing being affected by a product's
    A. life cycle
    B. main feature
    C. brand name
    D. intended use
    A. life cycle
    (this multiple choice question has been scrambled)
  20. Which of the following technological tools helps a sport-apparel business's employees simultaneously access the same information about the business's products:
    A. Intranet
    B. Memory card
    C. Generator
    D. Micro-portal
    A. Intranet
    (this multiple choice question has been scrambled)

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